Hunter Green
About Hunter Green
Hunter Green, represented by the hex code #181C0A, is a deep and earthy shade of green that evokes a sense of nature, tranquility, and sophistication. It is a color that sits comfortably between green and brown, taking on characteristics of both. This color is named after the traditional attire of hunters, which was chosen to blend in with forest environments. In color psychology, hunter green is often associated with wealth, ambition, and abundance, and also represents security, growth, and endurance. It is a popular color choice for brands and designs that want to convey a sense of reliability, stability, and connection to the environment. Because of its darkness, #181C0A should be used sparingly.
The color #181C0A, a deep shade of hunter green, presents significant accessibility challenges, especially in web design. Its low luminance value necessitates careful consideration of contrast ratios. When used as a text color, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Avoid pairing it with dark or similarly muted colors, as this will render content illegible for users with visual impairments. When using #181C0A for decorative elements or backgrounds, ensure that interactive elements layered on top have sufficient contrast. Consider providing alternative color schemes that offer higher contrast for users who require them. Tools like contrast checkers can help ensure your designs are accessible to a wider audience.
Shades
Digital Color Formats
Alternative colors
Applications
Eco-Friendly Branding
Hunter green (#181C0A) evokes feelings of nature, sophistication, and stability, making it ideal for branding that wants to project trustworthiness and eco-consciousness. In logo design, it can be used to represent companies in the environmental sector, outdoor equipment retailers, or organic food brands. It is often used to convey a sense of tradition, reliability and connection to the natural world. The color works well for companies that focus on sustainability and want to portray a calming and secure image for their business. Because of its darkness and earthiness it should be used sparingly and paired with colors that help the brand.
Sophisticated Interior Design
In interior design, #181C0A can be employed to create a cozy and inviting atmosphere. It works effectively as an accent wall color in living rooms or bedrooms, especially when complemented by natural wood tones and warm lighting. It gives a room a safe, comfortable and natural feeling. The color can be used for furniture upholstery, decorative pillows, or area rugs to add a touch of natural elegance. Because it is such a dark color, it should be used in rooms that have plenty of natural light and be paired with light or contrasting colors.
Classic Fashion Accents
In fashion, hunter green (#181C0A) is a versatile color that can be incorporated into various styles. It can be used in outerwear, such as jackets or coats, adding a classic and timeless touch to an ensemble. It is a very popular color for many in this day and age. This dark green color can be used in dresses, skirts, or trousers, providing a sophisticated and earthy look. It pairs well with neutral colors like beige, cream, and brown, as well as brighter accent colors like gold or burgundy. It is also a common color for military themed clothes, which has become a popular trend.