Hunter Green
General Information about #181B12
The hex color #181B12, often referred to as hunter green, is a very dark shade of green with a subtle hint of brown. It belongs to the green color family, known for its associations with nature, tranquility, and growth. In the RGB color model, #181B12 is composed of 9.41% red, 10.59% green, and 7.06% blue. In the CMYK color model, it consists of 11% cyan, 0% magenta, 33% yellow, and 89% black. This color is often used to evoke feelings of sophistication, earthiness, and stability. Due to its dark nature, it can also represent elegance and refinement, making it suitable for designs aiming to project a sense of understated luxury and reliability. Its muted tone makes it versatile enough for various applications.
The color #181B12, a deep shade of hunter green, presents considerable accessibility challenges, especially in web design. Its low luminance value of approximately 3% means that text using this color as a background requires very light foreground text to meet WCAG (Web Content Accessibility Guidelines) standards for contrast. A contrast ratio of at least 4.5:1 is needed for normal text and 3:1 for large text. Given its darkness, ensuring sufficient contrast is vital for users with visual impairments. Also, avoid using this color for critical interactive elements like buttons or links without clear visual cues, as users might miss them. Careful attention to color pairings and supplementary indicators is essential to make content accessible and usable for all individuals.
Shades
Digital Color Formats
Alternative colors
Applications
Branding and Corporate Identity
Hunter green is a sophisticated color choice for branding materials aiming to convey a sense of reliability and natural elegance. It works well in logos, business cards, and website designs for companies in the environmental sector, finance, or luxury goods. Its association with nature and wealth can subtly communicate stability and high quality. In web design, use it sparingly for headers or accent elements to add depth without overwhelming the user. Consider pairing it with lighter, neutral colors to create a balanced and professional look.
Interior Design
In interior design, hunter green can create a sense of cozy sophistication. It works wonderfully as an accent wall color in living rooms or studies, especially when paired with natural wood tones and warm lighting. Consider using it for upholstery on furniture pieces or as a color for decorative items like cushions and throws. This color evokes a feeling of being in nature, making it ideal for creating a relaxing and inviting atmosphere. However, avoid using it in small, poorly lit spaces, as it can make the room feel even darker.
Fashion and Apparel
Hunter green is a popular choice in fashion, especially for outerwear like jackets and coats. It provides a versatile alternative to black or navy, offering a touch of color while still remaining relatively neutral. It pairs well with earth tones, denim, and even pops of brighter colors like mustard yellow or burgundy. In formal wear, hunter green can be used for velvet dresses or suits, conveying a sense of luxury and sophistication. Accessorize with gold or bronze jewelry to enhance the color's richness and depth.