Rangoon Green
General Information about Rangoon Green
Rangoon Green, with the hex code #181A15, is a dark, muted shade of green. It resides in the green color family, but its low saturation and dark value give it a more subdued appearance. This color is often associated with nature, earthiness, and a sense of calm. In color psychology, dark greens can represent wealth, stability, and endurance. Rangoon Green is not a particularly common color in mainstream design, but it can be effective in creating a sophisticated and understated aesthetic. It works well in contexts where a subtle, natural feel is desired, and can be used to evoke feelings of groundedness and reliability. Its darkness means it's often best used as an accent or background color, rather than for elements needing high visibility.
The color #181A15, a dark shade of green, presents some accessibility challenges, particularly concerning color contrast. When used as a background, it necessitates very light text colors to ensure readability for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Using a color contrast checker is crucial to verify compliance. Avoid pairing this color with other dark hues, as this further reduces visibility. Thoughtful consideration of font size and weight can somewhat mitigate contrast issues. Also, providing alternative visual cues, such as underlines or icons, can help users differentiate interactive elements when relying solely on color isn't sufficient. Proper use is essential for ensuring an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
A slightly lighter green that offers better contrast and visibility.
A neutral dark gray that can serve as a safer alternative for backgrounds or text.
A darker green shade provides higher contrast when paired with lighter text or elements, improving overall readability and accessibility for users with visual impairments.
Applications
Web Design for Eco-Friendly Brands
This color is great for websites that are related to nature, organic products, or sustainable solutions. It can be used for website backgrounds or in combination with other colors for a natural and warm design. It evokes feelings of growth and harmony. It could also be used in banners, buttons and text elements, where applicable. It should be used sparingly, as it is very dark and could cause eye strain, so use it for larger elements.
Fashion Design for Casual Wear
Rangoon Green can be used in clothing for creating a subtle, earthy look. It works well for items like jackets, trousers, or accessories, particularly in casual or outdoor wear. This color offers a natural and understated elegance, perfect for those who prefer a muted and nature-inspired palette. Furthermore, Rangoon Green is a versatile color that can be paired with different textures and materials, allowing designers to add depth and interest to their designs.
Branding for Sustainable Companies
Rangoon Green (#181A15) can be used in branding for companies that want to convey a sense of sophistication and environmental consciousness. It's suitable for logos, packaging, and marketing materials, especially for businesses in the eco-friendly, organic, or sustainable sectors. The color can be paired with lighter, natural tones to create a balanced and appealing brand identity.