Jacksons Purple
General Information
Jackson's Purple, represented by the hex code #18199C, is a deep, saturated shade of purple with a slight blue undertone. It belongs to the purple color family, which is often associated with royalty, luxury, wisdom, and creativity. In the RGB color model, it is composed of 9.41% red, 9.8% green, and 61.18% blue. In the CMYK color model, it consists of 85% cyan, 84% magenta, 0% yellow, and 39% black. This color can evoke feelings of sophistication, mystery, and introspection. It is less commonly used than lighter or more vibrant purples, making it a distinctive choice for designs aiming to stand out. Due to its deep tone, it is usually paired with contrasting or complementary colors to create visual interest and balance.
The hex color #18199C, also known as Jackson's Purple, presents some accessibility challenges, especially regarding text contrast. When using this color as a background, it's crucial to select a foreground text color with sufficient luminance contrast to meet WCAG guidelines. White or very light shades of yellow or green would generally be the best choices. Black text would not be advisable. Testing color combinations with accessibility tools is highly recommended to ensure readability for users with visual impairments. Also, consider the needs of users with color blindness by providing alternative visual cues besides color alone. For instance, using icons or text labels in addition to color can enhance usability for all users. Providing options for users to customize the color scheme can also improve accessibility.
Shades
Digital Color Formats
Alternative colors
A lighter shade of purple that offers better contrast with dark text, making it more suitable for backgrounds.
A brighter, more vibrant purple that can be used as an accent color to draw attention to specific elements.
A dark blue alternative that provides a similar aesthetic but might offer slightly improved contrast depending on the specific use case.
Applications
Web Design
In web design, Jackson's Purple (#18199C) can be utilized as a background color for website headers or footers to create a sophisticated and professional look. It can also serve as an accent color for buttons or links, although careful consideration of text contrast is essential to maintain readability. The color works particularly well in designs targeting academic institutions or creative industries, conveying a sense of intelligence and innovation. Due to its depth, it's recommended to use it sparingly and balance it with lighter, neutral tones.
Fashion
In fashion, Jackson's Purple can be used for evening wear or formal attire to evoke a sense of luxury and sophistication. It pairs well with silver or gold accessories and can be used as a statement color for dresses, suits, or outerwear. This deep, rich purple shade is particularly flattering on individuals with cool skin tones. It is often seen in velvet or silk fabrics, enhancing its opulent appeal. When used in smaller doses, such as in scarves or handbags, it can add a touch of elegance to any outfit.
Branding
Within the realm of branding, Jackson's Purple can communicate sophistication, creativity, and intelligence. It is a suitable choice for companies in technology, education, or the arts. Use it in logos, website design, and marketing materials to establish a memorable brand identity. However, always ensure that brand color choices resonate with the core values and target audience. It can also be paired with complementary colors to make a strong visual impact in the competitive market.