Deep Koamaru
General Information about #181978
The hex color #181978, also known as Deep Koamaru, is a dark shade of blue-violet. It belongs to the blue color family and carries connotations of depth, sophistication, and mystery. In the RGB color model, #181978 consists of 9.41% red, 9.8% green, and 47.06% blue. Its CMYK values are 0.80, 0.79, 0.00, 0.53. This color is often associated with trust, stability, and intelligence, making it a popular choice for corporate branding and designs aiming to project authority and professionalism. Its deep hue can evoke a sense of calm and introspection, making it suitable for websites or applications focused on mindfulness or relaxation. However, its darkness requires careful consideration of contrast to ensure readability and accessibility.
The color #181978, also known as Deep Koamaru, presents some accessibility challenges, particularly concerning text and interactive elements. When used as a background, sufficient contrast with foreground elements is crucial. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Lighter shades of blues, greens, yellows, or whites often pair well with #181978 to ensure readability. Using online contrast checkers is advisable to confirm compliance. Additionally, avoid using this color for crucial UI elements without proper text or visual cues due to its low luminosity. Ensuring that visual information conveyed by color is also available without color is a good practice.
Shades
Digital Color Formats
Alternative colors
Applications
Website Header/Footer
Deep Koamaru is an excellent choice for website headers or footers, especially in designs aiming for a professional and trustworthy aesthetic. Its depth evokes sophistication and stability. When paired with lighter fonts in shades of white or light gray, it creates a visually appealing contrast that enhances readability. Consider incorporating subtle gradients or textures to add depth and visual interest. Complementary colors like golds or light yellows can be used sparingly as accents to draw attention to key elements without overwhelming the overall design.
Data Visualization
In data visualization, #181978 can effectively represent primary data series in charts and graphs. Its distinct hue ensures clear differentiation from other data sets, particularly when contrasting with lighter or more vibrant colors. To enhance accessibility, consider using patterns or labels in addition to color to convey information, especially for users with visual impairments. The deep hue helps convey important data points or trends without being distracting.
Branding
Deep Koamaru can serve as a primary color for branding elements aiming to convey trust, security, and sophistication. It's suitable for logos, stationery, and marketing materials, especially in finance, technology, or consulting sectors. When using this color in branding, ensure consistency across all platforms to reinforce brand identity. Pair it with complementary colors or neutral tones to create a balanced and professional visual identity.