Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #18149F, is a deep, rich blue pigment originally derived from the mineral lapis lazuli. The name 'ultramarine' comes from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was imported to Europe from mines in Asia. Historically, it was one of the most expensive and highly prized pigments, often reserved for painting the robes of the Virgin Mary in religious art. Today, synthetic ultramarine is widely available, offering the same vibrant color at a much lower cost. In the RGB color model, #18149F is composed of 9.41% red, 7.84% green, and 62.35% blue. It is a saturated color that evokes feelings of depth, stability, and sophistication.
The color #18149F, a deep ultramarine, presents accessibility challenges, particularly regarding color contrast. When used as a background, it necessitates very light text (white or near-white) to ensure sufficient contrast for readability, ideally meeting WCAG AA or AAA standards. Tools like contrast checkers can verify compliance. When used for text itself, a very dark background is required. Also consider that individuals with visual impairments, such as color blindness, might perceive this color differently, impacting their ability to distinguish elements. Therefore, avoid relying solely on this color to convey crucial information; supplement it with text labels or icons. Semantic HTML and ARIA attributes are essential for screen reader users. Ensure interactive elements have proper focus indicators that are clearly visible against this dark shade. Thorough testing with assistive technologies is crucial for ensuring inclusive design.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, ultramarine can serve as a bold accent color for headings, buttons, or navigational elements, conveying a sense of sophistication and trust. However, use it sparingly due to its darkness. Consider using it for dark mode themes or where a strong visual impact is desired, ensuring sufficient contrast with foreground elements. Ultramarine can be effectively paired with lighter shades of blue, gray, or even contrasting colors like yellow or orange to create visual interest. Proper testing for accessibility, especially for users with visual impairments, is crucial when incorporating this color into web interfaces to ensure usability for all.
Interior Design Statement
In interior design, ultramarine can be used as a statement color for walls or furniture, adding depth and richness to a room. It works well in spaces where a sense of calm and sophistication is desired, such as bedrooms or studies. Consider pairing it with lighter neutrals, such as cream or beige, to balance the intensity of the blue. Metallic accents, like gold or silver, can also complement ultramarine beautifully. However, avoid using it in small, poorly lit spaces, as it can make the room feel even smaller and darker. When applying this color in interior settings, adequate lighting becomes essential to enhance the overall ambiance.
Brand Identity and Marketing
Ultramarine is frequently used in branding to convey trust, stability, and authority, especially in the finance, technology, and healthcare sectors. Its depth and richness evoke a sense of reliability and professionalism. When used in logos or marketing materials, it should be paired with complementary colors that enhance its impact and ensure readability. Care must be taken to apply the color consistently across all branding elements. Due to the dark nature of the color, proper implementation will likely involve its usage in light mode and dark mode scenarios.