Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #180E8A, is a deep blue color with a rich history. Originally derived from the precious mineral lapis lazuli, it was highly valued for its vibrant and lasting hue, often used in Renaissance paintings. Today, synthetic ultramarine is widely available, retaining the same captivating color at a fraction of the cost. In the RGB color model, Ultramarine consists of 9.41% red, 5.49% green, and 54.12% blue. Its CMYK values are 83% cyan, 90% magenta, 0% yellow, and 46% black. This intense blue shade is often associated with depth, wisdom, and loyalty, making it a popular choice for various applications, from web design to fashion and interior decor. The color's high blue component lends it a cool and calming effect, suitable for creating a sense of serenity or sophistication.
The color #180E8A, also known as Ultramarine, presents some accessibility challenges, especially in web design. Its dark hue results in low contrast against light backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are crucial for ensuring readability. When using Ultramarine, it is essential to pair it with very light colors like white or pale yellow to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Careful consideration should also be given to the color's use in links and buttons, ensuring they are clearly distinguishable from the surrounding content through additional cues like underlines or borders. Providing alternative text for images using this color is also vital for screen reader users.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine can be used to create a sophisticated and trustworthy feel. It is suitable for header backgrounds, navigation menus, and call-to-action buttons, particularly in industries such as finance, technology, and education. When combined with clean typography and a minimalist layout, Ultramarine can evoke a sense of professionalism and stability. Careful attention to color contrast is crucial to ensure readability and accessibility. For example, using white or very light gray text on an Ultramarine background can provide sufficient contrast, making it easier for users to read and interact with the content.
Interior & Fashion
In interior design, Ultramarine can add a touch of elegance and depth to a room. It works well as an accent color for walls, furniture, or decor. When used sparingly, it can create a focal point and add visual interest to a space. For example, an Ultramarine accent wall can be paired with neutral-colored furniture and accessories to create a balanced and harmonious look. It also complements metallic accents, such as gold or silver, enhancing the overall aesthetic appeal. In fashion, Ultramarine can be used in clothing, accessories, and makeup to add a pop of color and sophistication to an outfit. It pairs well with both neutral and bold colors, allowing for versatile styling options.
Branding and Marketing
Ultramarine evokes a sense of depth, tranquility, and mystery, often associated with the ocean or the night sky. This makes it an excellent choice for branding and marketing materials in industries related to technology, security, or luxury goods. Its inherent sophistication can help create a feeling of trust and reliability, which is essential for building a strong brand identity. Ultramarine should be strategically implemented to convey professionalism and modernity, ensuring that the overall brand message is consistent and impactful.