Ultramarine
General Information about Ultramarine
The hex color #180C8C, also known as Ultramarine, is a deep, rich shade of blue. In the RGB color model, it is composed of 9.41% red, 4.71% green, and 54.9% blue. This particular combination results in a color that evokes feelings of depth, mystery, and sophistication. Ultramarine has historical significance, originally derived from the precious gemstone lapis lazuli. It was highly valued for its vibrant and lasting color, often used in religious art and royal commissions. Today, synthetic versions of Ultramarine offer a more accessible alternative while maintaining its distinctive hue. The color is frequently used in branding and design to convey a sense of trust, authority, and elegance.
The contrast ratio of #180C8C with white is very low, making it difficult for users with visual impairments to read text or distinguish elements. Using white text on a #180C8C background is strongly discouraged. For improved accessibility, consider using lighter shades of blue or pairing it with contrasting colors like yellow or bright green. Ensuring a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt) is crucial, as recommended by WCAG guidelines. Another strategy to improve accessibility is to increase the font size or add spacing between letters and lines, to enhance readability for all users. Also, provide alternative text descriptions for images using this color, so screen reader users can understand the content.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine, with its depth and richness, makes an excellent choice for website headers and footers. Its sophisticated hue adds a touch of elegance and professionalism to the overall design, drawing the user's eye and creating a lasting impression. Also can be used to highlight buttons, menus and other navigational elements, ensuring clear visibility and improving user experience. In application development, #180C8C can serve as the primary color for UI elements, giving the app a consistent and recognizable identity. It also brings a sense of calmness and serenity to dashboards and data visualization tools.
Fashion and Beauty
Ultramarine (#180C8C) lends a sense of luxury and mystery to cosmetic packaging. Its intense color depth can be used for eyeshadows, eyeliners, or nail polishes, evoking feelings of sophistication and high-end quality. Also ideal for branding and marketing materials for beauty products targeting a mature audience. The color could be used in clothing designs to create visually stunning evening wear or formal attire, offering a touch of sophistication and mystery. In interior decoration, ultramarine can be incorporated into accent walls or decorative pieces.
App Development
In mobile app design, #180C8C can be used to create a sophisticated and user-friendly interface. As the background color, it gives users a calming and focused experience. The color will also be useful in icons, buttons and other interactive elements. In data visualization, this hex color can be used to represent data points, highlighting them against other visuals.