Ultramarine
General Information about Ultramarine
The hex color #1807AD, also known as Ultramarine, is a deep, saturated shade of blue-violet. It is composed of 9.4% red, 2.7% green, and 67.8% blue. In the RGB color space, it represents a significant emphasis on the blue component, resulting in its distinctive and intense color. The color is named after the pigment Ultramarine, which was originally derived from the gemstone lapis lazuli. This pigment was highly valued for its vibrant blue hue and was historically used in paintings and other artistic applications. Today, synthetic versions of Ultramarine are widely available. In the CMYK color model, #1807AD is composed of 72% cyan, 96% magenta, 0% yellow, and 32% black. This color is often associated with qualities such as depth, stability, and intelligence. It can also evoke feelings of calmness and serenity.
The color #1807AD, also known as Ultramarine, presents some accessibility challenges, particularly for users with visual impairments. Its low lightness value (relative luminance of approximately 0.02) means that it requires very light text or foreground elements to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #1807AD as a background, careful consideration should be given to the choice of text color to meet these standards. White (#FFFFFF) or very light shades of gray would be appropriate choices. Tools like contrast checkers can be used to verify compliance. Additionally, avoid using this color for essential information or interactive elements without proper contrast, as it may be difficult for users to perceive. Also, users with color vision deficiencies may struggle to differentiate this shade from other dark blues or purples. Consider providing alternative visual cues or relying on textual labels to convey meaning.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Ultramarine (#1807AD) can be used to create a sense of depth and sophistication. It works well for website headers, navigation menus, and call-to-action buttons. Due to its dark nature, it's crucial to pair it with light text or elements to ensure readability and accessibility. For example, a white or light gray text on an Ultramarine background can create a visually appealing and functional design. Additionally, this color can be used for creating visual hierarchies, drawing attention to specific sections of the website, and establishing a professional and trustworthy brand identity. Ultramarine evokes feelings of calmness, reliability, and intelligence, making it suitable for businesses in the technology, finance, and education sectors.
Fashion
In the fashion industry, Ultramarine is often used for creating bold and sophisticated looks. It can be used for evening gowns, suits, and accessories. Ultramarine works well with contrasting colors like gold, silver, or white to create a striking visual impact. It can also be paired with other shades of blue for a more monochromatic look. Ultramarine is a versatile color that can be used to create both formal and casual outfits. It is often associated with luxury, elegance, and power. For example, an Ultramarine blazer paired with black pants can create a professional and stylish look for a business meeting.
Branding and Marketing
Ultramarine (#1807AD) finds application within the realm of branding and marketing. Its rich and profound hue lends itself well to crafting a visual identity that conveys dependability, sophistication, and ingenuity. It's frequently employed in logo designs, marketing collateral, and website branding to foster a feeling of trust and professionalism within the consumer base. When harnessed in advertising campaigns, Ultramarine has the potential to draw the audience's attention and leave a lasting impression. Its connection to wisdom and stability positions it as a favored option for companies aiming to project an image of authority and credibility. The strategic use of Ultramarine can therefore greatly contribute to shaping the brand's narrative and its resonance with target demographics.