Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #180692, is a deep, rich blue color historically derived from the precious gemstone lapis lazuli. Its name literally means "beyond the sea," reflecting its origin as a pigment imported to Europe from Asia. Chemically, modern ultramarine is a complex sodium aluminosilicate containing sulfur, giving it its characteristic hue. In color theory, ultramarine is considered a cool color, often associated with calmness, depth, and stability. It evokes feelings of serenity and trust, making it a popular choice in various applications, from art and design to branding and fashion. The pigment has been prized for centuries for its brilliance and permanence, making it a staple in artistic masterpieces.
The color #180692, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its low luminance makes it difficult to read when used as text on a white background, failing WCAG's contrast ratio guidelines for text. To improve accessibility, consider using it sparingly for decorative elements rather than essential text. When used for text, pair it with very light colors like white or bright yellows to ensure sufficient contrast. Alternatively, use a lighter tint of #180692 or a completely different color scheme that provides better contrast for users with visual impairments. Remember that colorblind users might perceive this color differently, so always test your designs with colorblindness simulators to ensure content remains understandable for everyone. Providing alternative cues like icons or text labels can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
Ultramarine's depth and richness make it ideal for creating a sense of luxury and sophistication in website designs. It's especially effective for brands aiming to convey trust, reliability, and expertise. Consider using it for headers, footers, or background accents to add a touch of elegance without overwhelming the user. In UI design, ultramarine can highlight key actions or navigation elements, guiding users through the interface seamlessly. Furthermore, the color brings some fresh air to the technology and science area.
Interior & Fashion Design
In interior design, ultramarine can bring a sense of calm and depth to a room. It works well as an accent color for walls, furniture, or decorative items. Pair it with neutral tones like white, gray, or beige to create a balanced and sophisticated atmosphere. In fashion, ultramarine can add a pop of color to an outfit. It can be used for clothing, accessories, or even makeup. It's a versatile color that can be dressed up or down, depending on the occasion.
Branding and Packaging
Ultramarine is frequently employed to create attractive packaging, especially for cosmetic or fragrance goods. Its luxurious aspect communicates quality and exclusivity, drawing customers. In graphic design, it serves as an impactful backdrop for posters, flyers, and marketing materials. Ultramarine is frequently used in branding to evoke trust and competence, making it suited for financial and technology enterprises.