Asphalt
General Information about #180313
The hex color code #180313, often referred to as Asphalt due to its resemblance to the dark, tarry substance used in road paving, is a very dark shade of purple-red. It falls within the range of colors that are generally perceived as cool and muted. In the RGB color model, it is composed of 9.41% red, 1.18% green, and 7.45% blue. This combination results in a color that is low in saturation and brightness. Colors like Asphalt are often associated with feelings of sophistication, mystery, and understated elegance. Its subtle and subdued nature makes it suitable for applications where a sense of depth and subtlety is desired. However, its darkness requires careful consideration of contrast to maintain readability and accessibility when used in visual design.
The hex color #180313, often referred to as Asphalt, presents significant accessibility challenges, particularly for users with visual impairments. Its extremely low luminance value of approximately 1.1 renders it difficult to perceive against most backgrounds. The contrast ratio against a white background is exceptionally poor, falling far below the WCAG recommended minimum contrast ratio of 4.5:1 for normal text and 3:1 for large text. This means that text or interactive elements using #180313 on a white or similarly light background will be nearly illegible for many users. To improve accessibility, avoid using this color for text, icons, or other essential visual elements. If it must be used, ensure a very high contrast ratio by pairing it with a extremely light color, or provide alternative ways to access the same content. Consider providing a high contrast theme to ensure that the user is able to perceive the content properly.
Shades
Digital Color Formats
Alternative colors
- #333333
A dark grey that provides better contrast than Asphalt while maintaining a similar dark aesthetic.
- #28161f
A slightly lighter and warmer alternative that improves visibility while remaining subtle.
- #2a0a2a
A dark, muted purple which offers a touch more visibility and can create a more visually appealing contrast with lighter elements.
Applications
Background Color in Web Design
Asphalt (#180313) can be effectively used as a background color in web design to create a dark and sophisticated theme. When used carefully, it can evoke feelings of mystery and elegance. For example, in a portfolio website for a photographer or designer, this color can enhance the visual impact of showcased works, making images and designs pop. However, it is crucial to use high-contrast text and interactive elements on top of it to ensure readability and usability. Avoid using it for large blocks of text or essential navigation components.
Accent Color in Interior Design
In interior design, Asphalt can be used as an accent color or for creating a feature wall in a modern or industrial-style space. It pairs well with metallic accents, such as brushed steel or copper, and natural materials like wood and leather. The color can create a sense of depth and sophistication in a room, particularly when used in combination with strategic lighting. It should be balanced with lighter, brighter elements to prevent the space from feeling too dark or claustrophobic. Using it for furniture upholstery or decorative items can add a touch of understated elegance.
Versatile Neutral in Fashion
In fashion, Asphalt can serve as a versatile neutral base for creating chic and edgy outfits. It can be used for clothing items like jackets, trousers, or dresses, and paired with bolder colors or statement accessories for contrast. The color works well in both casual and formal wear, and can be styled in various ways to achieve different looks. Its dark, muted tone makes it a timeless choice for wardrobe staples. Using it for accessories like bags or shoes can add a subtle touch of sophistication to any outfit.