Asphalt
General Information about #180311
The hexadecimal color code #180311 represents a very dark, muted shade of purple, often referred to as Asphalt. It is composed of 9.4% red, 1.2% green, and 6.7% blue. In the RGB color model, it is equivalent to (24, 3, 17). This color resides in the cool end of the spectrum and is perceived as serious and mysterious. The low saturation and brightness contribute to its somber and understated character. In print, it would require careful calibration to avoid appearing completely black. Understanding the color's properties is crucial for effective integration into design projects.
The color #180311, also known as Asphalt, presents significant accessibility challenges, particularly concerning color contrast. Due to its very dark nature, it is imperative to use very light text colors for readability. A stark contrast ratio of at least 4.5:1 for standard text and 3:1 for large text is crucial to comply with WCAG guidelines. Avoid pairing this color with other dark shades, as this will render content illegible for users with visual impairments. Consider providing alternative color schemes or a user-adjustable contrast setting to cater to a wider range of visual needs. Proper testing with accessibility tools is essential to ensure sufficient contrast and usability.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
Asphalt is perfect as a background for websites that want to convey a sense of sophistication and mystery. When using this color, make sure to use very light colored fonts, and plenty of spacing.
Cosmetic Packaging
The color is good for branding in the fields of cosmetics and high fashion. It can add a distinct depth to packaging.
Interior Accent Color
Asphalt evokes sophistication in interior design. Using this color as an accent wall in combination with lighter shades of grey creates a cozy, modern atmosphere.