Asphalt
General Information
#18020C, also known as Asphalt, is a very dark shade of red with minimal saturation and very low lightness. In the RGB color model, it is composed of 9.41% red, 0.78% green, and 4.71% blue. Its representation in the HSV (or HSB) color model indicates a hue of 340 degrees, a saturation of 91.7%, and a brightness of 9.4%. The color falls within the range of deep, muted tones, and its properties make it challenging to work with in design contexts where readability and accessibility are paramount. The color evokes feelings of seriousness, maturity, and solemnity. It is important to consider these connotations when using this color in visual communication.
The hex color #18020C, a very dark, desaturated red, presents significant accessibility challenges. Its extremely low luminance value results in poor contrast against most background colors, especially white (#FFFFFF). According to WCAG guidelines, sufficient contrast is crucial for users with visual impairments, including those with low vision or color blindness. Using #18020C for text or interactive elements against a light background will likely fail contrast ratio tests, making the content difficult or impossible to read. To improve accessibility, consider using lighter shades of gray or brighter colors as backgrounds. Text using #18020C should be limited to decorative purposes only, or paired with a very light background color to meet contrast standards. Also, ensuring that any information conveyed by color is also available through other means (e.g., text labels, icons) is critical.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accent
In web design, #18020C can be used sparingly as an accent color to evoke a sense of mystery, sophistication, or edginess. Due to its low visibility, it should not be used for primary text or interactive elements. Instead, consider using it for subtle background patterns, borders, or hover effects on elements that already have sufficient contrast. Pairing it with lighter, contrasting colors is essential to ensure readability and overall visual appeal. It can also be creatively incorporated in branding materials for products targeting niche markets.
Interior Design Accent
In interior design, #18020C can create a dramatic and moody atmosphere. It works best in small doses, such as for accent walls, furniture pieces, or decorative accessories. Pairing it with lighter neutrals like beige, gray, or white can prevent the space from feeling too dark and oppressive. The color can also be used to highlight architectural details or to add a touch of sophistication to a room. Consider using textured materials like velvet or leather to enhance the richness of the color.
Fashion Apparel
In fashion, #18020C can be a striking choice for creating bold and sophisticated looks. It can be used for garments, accessories, or even makeup to add a touch of mystery and elegance. When using this color, it is important to consider the overall silhouette and the materials used. Pairing it with lighter colors, such as gold or silver, can add a touch of glamour. Consider using this color for outerwear, evening wear, or statement accessories to create a memorable and impactful fashion statement.