Paua
General Information about Paua (#18015D)
The hex color #18015D, also known as Paua, is a deep, dark shade of purple with strong blue undertones. In the RGB color model, it is composed of 9.41% red, 0.39% green, and 36.47% blue. This color often evokes feelings of sophistication, mystery, and luxury. Paua is named after the iridescent Paua shell, also known as Abalone, found in New Zealand, which exhibits similar dark, shimmering hues. In color psychology, deep purples like #18015D are often associated with creativity, wisdom, and spirituality. This color is not very common in nature, which contributes to its unique and somewhat enigmatic appeal. It’s a color that demands attention and is best used in moderation to create a powerful visual impact.
The hex color #18015D, also known as Paua, presents some accessibility challenges, especially in web design. Its dark hue results in a low contrast ratio against lighter backgrounds, which can make text and other elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. Therefore, when using #18015D for backgrounds or design elements, it's essential to pair it with very light text colors, such as white or very pale shades of yellow or green, to ensure a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Additionally, avoid using this color for interactive elements like buttons or links without providing clear visual cues, such as borders or icons, to enhance usability. Consider providing alternative color schemes or a high-contrast mode to accommodate users with different visual needs.
Shades
Digital Color Formats
Alternative colors
- #3f3a6b
A slightly lighter shade of purple that still provides a rich, deep color but offers better contrast against white or light backgrounds.
- #5a4fc1
A more vibrant and accessible purple that works well for highlights and accents.
- #0a2342
A dark blue that provides a similar depth but may offer better contrast in certain contexts.
Applications
Web Design
In web design, #18015D can be used to create a sophisticated and mysterious aesthetic. It works well for headers, footers, and background accents, especially on websites related to luxury goods, technology, or creative industries. However, due to its darkness, it should be used sparingly and paired with lighter complementary colors to ensure readability and usability. For example, consider using it for a website's navigation bar with light text or as a subtle overlay on images to add depth without compromising the overall design. This color is great to create a professional appearance.
Fashion Design
In the fashion industry, #18015D can be incorporated into clothing designs to evoke feelings of elegance and sophistication. It’s a great option for evening wear, formal dresses, or accessories like scarves and handbags. This dark purple hue pairs well with metallic accents such as silver or gold, creating a luxurious and high-end look. Furthermore, it can be used as a base color for printed fabrics, providing a rich backdrop for intricate patterns and embellishments. This color brings a touch of royalty to clothing and accessories.
Interior Design
For interior design, #18015D can be used to create a calming and luxurious atmosphere. It works well in bedrooms, studies, or home theaters as an accent wall color. The color should be balanced with lighter neutrals like creams, grays, or whites to prevent the space from feeling too dark. In addition, it can be used in decorative elements such as throw pillows, curtains, or rugs to add depth and richness to a room's design. Combined with the right lighting, this color transforms any room into a space of relaxation.