Tory Blue
General Information about Tory Blue
Tory Blue, represented by the hexadecimal color code #17469D, is a deep, saturated shade of blue. This color evokes feelings of trust, stability, and intelligence, making it a popular choice for corporate branding, particularly in industries such as finance, technology, and education. In the RGB color model, #17469D consists of 9.02% red, 27.45% green, and 61.57% blue. In the CMYK color model, it is composed of 85.34% cyan, 55.4% magenta, 0% yellow, and 38.43% black. The color's deep hue positions it as a cool color, making it suitable for creating a sense of calmness and professionalism. Its hex code also makes it easy to implement in digital design and web development.
The hex color #17469d, also known as Tory Blue, presents some accessibility challenges due to its relatively low lightness value. When used as a background color, it requires a very light text color to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. For users with visual impairments, including those with low vision or color blindness, insufficient contrast can make content difficult or impossible to perceive. It's crucial to test color combinations using accessibility evaluation tools to verify compliance. When using #17469d, consider providing alternative high-contrast themes or options to enhance usability for all users. Moreover, avoid using color alone to convey important information; supplement it with text labels or icons.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Tory Blue (#17469D) can serve as a primary color for websites associated with technology, finance, or education. Its serious and trustworthy nature makes it ideal for creating a professional and reliable image. Use it for headings, buttons, and navigation elements to establish a strong brand identity. Combine it with lighter shades of blue or neutral colors to create a balanced and visually appealing user interface. Also it's good to create infographics and data visualizations, to convey complex information in a clear and engaging manner, making it easier for users to understand and interpret data.
Interior Design
In interior design, Tory Blue can be used as an accent color in living rooms, bedrooms, or home offices. It pairs well with neutral walls and wooden furniture, adding a touch of sophistication and tranquility to the space. Use it for cushions, curtains, or wall art to create a cohesive and stylish look. It can also be incorporated into larger elements, such as accent walls or statement furniture pieces, to create a bolder and more dramatic effect. This blue is suitable for bedrooms because this colour is associated with calm, peace and serenity.
Branding
Tory Blue is a versatile color for branding, suitable for businesses aiming to project stability and expertise. It works well in logos, business cards, and marketing materials, providing a sense of reliability and professionalism. This color can create a strong visual identity that resonates with clients and stakeholders, inspiring confidence and trust. In addition, use it in presentations and reports to communicate information clearly and effectively, enhancing the overall impact of your message and helping to reinforce your brand identity.