Te Papa Green
General Information
The hex color #174641, also known as Te Papa Green, is a dark, muted shade of green. It falls within the green color family but possesses a subtle, earthy tone. In the RGB color model, it is composed of 9.02% red, 27.45% green, and 25.49% blue. This color is often associated with nature, tranquility, and stability. Te Papa Green is named after the Museum of New Zealand Te Papa Tongarewa, reflecting its connection to the natural landscapes and cultural heritage of New Zealand. This color is often used in designs aiming to convey a sense of calm, reliability, and connection to the environment, making it suitable for branding related to nature, sustainability, or wellness.
The hex color #174641, also known as Te Papa Green, presents some accessibility considerations for web developers. With its relatively low luminance, using this color as a background may create insufficient contrast with lighter text colors, potentially making content difficult to read for users with visual impairments. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to meet WCAG AA standards. To improve accessibility, consider pairing #174641 with a very light text color such as white (#FFFFFF) or a much lighter shade of green. Tools are available online to check the contrast ratio between colors. For optimal readability, thoroughly test the color combination with diverse user groups, including those with low vision or color blindness.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Te Papa Green can be used to create a natural and calming aesthetic. It's suitable for websites related to environmental organizations, eco-friendly products, or nature reserves. This color evokes feelings of tranquility and growth, aligning well with brands focused on sustainability and well-being. Combining it with earthy tones like browns and beiges can enhance the natural feel. However, ensure sufficient contrast with text elements to maintain readability and adhere to accessibility standards. Consider using it for headers, accents, or background elements to add a touch of organic elegance to your design.
Interior Design
In interior design, Te Papa Green can create a relaxing and harmonious atmosphere. It works well in spaces where tranquility is desired, such as bedrooms or living rooms. Pair it with natural materials like wood and stone to enhance the organic feel. Accent colors like warm yellows or creams can provide a pleasant contrast. This green can be used on walls, furniture, or as an accent color in textiles and accessories. Incorporating plants further enhances the natural aesthetic and creates a cohesive and calming environment. It can promote a sense of well-being and connection with nature.
Fashion
Te Papa Green can be integrated into fashion for its subtle yet sophisticated appeal. It suits garments designed for outdoor activities or casual wear, reflecting a connection to nature. The color pairs effectively with denim, khakis, or other earthy tones. It can be used for jackets, pants, or accessories like scarves and hats. When selecting fabrics, consider natural materials such as cotton or linen to further enhance the organic aesthetic. This shade of green can also be used in athletic wear, promoting a sense of vitality and environmental consciousness. The color creates a natural and grounded look.