Te Papa Green
General Information
The hex color #17463A, also known as Te Papa Green, is a dark, subdued shade of green with a slight hint of blue. It evokes feelings of nature, tranquility, and sophistication. In the RGB color model, it consists of 9.02% red, 27.45% green, and 22.75% blue. Its CMYK values are 67% cyan, 0% magenta, 17% yellow, and 73% black. The color is named after the Museum of New Zealand Te Papa Tongarewa, suggesting a connection to the natural environment and cultural heritage of New Zealand. This color is often associated with stability, growth, and harmony. Because of its darker tone, it can also be seen as a refined and elegant color.
The color #17463A, also known as Te Papa Green, has a relatively low luminance, which impacts its accessibility. When used as a foreground color for text or interactive elements, it requires careful consideration of contrast ratios. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text against its background. It's crucial to pair #17463A with light backgrounds to meet these standards and ensure readability for users with visual impairments. Tools like contrast checkers can help assess the suitability of color combinations. Also, providing alternative visual cues, such as underlines or icons, alongside color differences enhances accessibility for colorblind users. When used for non-text elements, a contrast ratio of 3:1 against adjacent colors is advised.
Shades
Digital Color Formats
Alternative colors
Applications
Website Background
Te Papa Green can be used as a background color in website designs that aim to evoke a sense of nature, tranquility, or environmental consciousness. It can be paired with neutral colors like white or beige to create a clean and balanced aesthetic. Moreover, it works well in the header or footer sections to add a touch of sophistication. Consider using it with imagery related to plants, forests, or outdoor activities to enhance the overall theme and create a connection with the user. This color is suitable for websites of ecological organizations and tourism.
Interior Design Accent
In interior design, Te Papa Green can be employed as an accent color for walls, furniture, or decorative elements. It can create a calming and inviting atmosphere in living spaces, bedrooms, or even office environments. Pairing it with natural materials like wood, stone, or jute can enhance the organic feel. Consider using it for cushions, curtains, or artwork to add pops of color to a room. It will work especially well in combination with indoor plants.
Logo and Branding
Te Papa Green can be incorporated into logos and branding materials to convey a sense of eco-friendliness, sustainability, or natural beauty. It is suitable for companies that are involved in environmental initiatives or that promote organic products. It can be combined with other natural tones in marketing and advertising campaigns to reinforce this perception. Consider using it in combination with leaf or water droplet symbols to create a nature inspired logo.