Te Papa Green
General Information
The hex color #174639, also known as Te Papa Green, is a dark shade of green. It is comprised of 9.02% red, 27.45% green, and 22.35% blue. In the RGB color model, this translates to 23 red, 70 green, and 57 blue. In the CMYK color model, it is composed of 67% cyan, 0% magenta, 19% yellow and 73% black. This color's name suggests a connection to the Museum of New Zealand Te Papa Tongarewa, possibly reflecting the natural landscapes or cultural heritage represented within the museum's collections. The color evokes feelings of nature, tranquility, and stability. It is often associated with growth, renewal, and environmental awareness. The low saturation and dark value of Te Papa Green give it a subdued and sophisticated appearance, making it suitable for a wide range of applications, including branding, web design, and interior design.
The hex color #174639, also known as Te Papa Green, presents some accessibility challenges. Its relatively low lightness value (approximately 0.24 on a scale of 0 to 1) indicates that it's a dark shade. When used as a background color, it necessitates light-colored text to ensure sufficient contrast for readability. According to WCAG (Web Content Accessibility Guidelines) standards, the contrast ratio between text and background should be at least 4.5:1 for normal text and 3:1 for large text to meet AA compliance. Using a tool to evaluate the contrast ratio between #174639 and a given text color is crucial. White text (#FFFFFF) would likely provide adequate contrast, but other light shades should be tested. For users with visual impairments, especially those with low vision, insufficient contrast can make text difficult or impossible to read. Therefore, careful consideration of color choices is essential to create inclusive and accessible web content. Developers should also consider providing alternative color schemes that users can select based on their individual needs and preferences. Avoid pairing #174639 with other dark colors, as this will invariably lead to poor contrast and reduced accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Te Papa Green (#174639) can be effectively used in website headers or footers to create a sophisticated and natural feel. Its dark hue provides a grounding element, especially when combined with lighter complementary colors for text and interactive elements. In branding, this color can represent environmental consciousness or a connection to nature, making it suitable for companies in the sustainability or outdoor industries. Furthermore, #174639 can be used in data visualizations, such as charts and graphs, to differentiate data series or highlight key information. When used sparingly and thoughtfully, it can enhance the visual appeal and clarity of complex data sets. Its calming effect also makes it useful for user interfaces in applications aimed at promoting relaxation or focus, such as meditation apps or project management tools.
Interior Design & Fashion
In interior design, Te Papa Green can be used as an accent wall color to bring a touch of nature indoors. It pairs well with natural wood tones and lighter neutral colors to create a balanced and inviting space. This color is particularly suitable for living rooms or bedrooms where a sense of tranquility is desired. In fashion, Te Papa Green can be used for clothing items like jackets or trousers, offering a subtle yet stylish alternative to traditional neutrals. It can also be incorporated into accessories like scarves or handbags to add a pop of color to an outfit. For graphic design, this shade of green can be used in logos or marketing materials for businesses that want to convey a sense of trustworthiness and stability.
Mobile App Design
In mobile application design, Te Papa Green can be used for buttons or background elements to create a calming and sophisticated user experience. It is particularly effective in applications related to nature, health, or wellness. It can also be incorporated into icons and other visual elements to enhance the app's overall aesthetic appeal. However, it's crucial to ensure sufficient contrast between the green elements and any text or interactive components to maintain accessibility and usability. Consider using lighter shades of green or contrasting colors for text and icons to ensure readability and ease of interaction. This careful approach will create a visually appealing and user-friendly mobile experience.