Chathams Blue

General Information about Chathams Blue

Chathams Blue, with the hexadecimal color code #174581, is a deep, muted shade of blue that evokes feelings of calmness, stability, and trustworthiness. This color belongs to the blue color family and is often associated with professionalism and reliability. In color psychology, blues are often linked to intelligence, efficiency, and serenity, making Chathams Blue a popular choice for corporate branding, website design, and various other applications where conveying a sense of dependability is crucial. Its subdued nature differentiates it from brighter, more energetic blues, lending it a more sophisticated and understated character. The color is named after the Chatham Islands, a remote archipelago belonging to New Zealand, which likely inspired its distinctive hue.

The color #174581, also known as Chathams Blue, offers moderate accessibility considerations. Its relatively dark hue means it generally provides good contrast when used as a text color against lighter backgrounds, aiding readability for users with visual impairments. However, when paired with other dark colors, the contrast ratio may fall below the WCAG (Web Content Accessibility Guidelines) recommended levels, making it difficult for some users to discern text or interactive elements. Therefore, it's crucial to test color combinations using contrast checkers to ensure they meet accessibility standards, particularly WCAG 2.1 AA or AAA levels. Utilizing lighter shades of yellows, oranges, or even very pale blues or grays as background colors can significantly improve the accessibility of text or interface elements using #174581. Also, consider providing alternative visual cues, such as underlines for links or icons for interactive elements, to support users who may have difficulty distinguishing colors.

Shades

Digital Color Formats

Alternative colors

Applications

• Website Design

  Chathams Blue is well-suited for website headers and navigation bars, providing a professional and trustworthy feel. It works effectively for interactive elements like buttons and links, especially when paired with lighter text colors for sufficient contrast. Its calming nature makes it a good choice for websites in the finance, education, or healthcare sectors, where building user trust and confidence is essential. Furthermore, this color can be utilized in data visualizations, such as charts and graphs, to represent important information clearly and concisely. Using it as a background for testimonials or calls to action can help them stand out subtly without overwhelming the user.

• Interior Design

  In interior design, Chathams Blue can be employed to create a sophisticated and tranquil atmosphere in bedrooms or living rooms. It complements natural wood tones and metallic accents, such as gold or silver, adding a touch of elegance to the space. This color can be used on walls as an accent color or for upholstery on furniture pieces. It also pairs well with neutral colors like beige, gray, and white, creating a balanced and harmonious environment. Accessorizing with lighter-colored cushions, throws, or artwork can further enhance the overall aesthetic. For a more nautical theme, combining Chathams Blue with white and rope accents can evoke a coastal feel.

• Branding and Logo design

  Chathams Blue projects an image of dependability and expertise, which can be invaluable when incorporated into branding. It conveys competence and reliability, making it appropriate for businesses offering expert guidance, like financial advisors, legal professionals, or IT consultants. Furthermore, it improves brand recognition and cultivates enduring bonds with the target audience, reinforcing the brand's fundamental principles.

Complementary color

Buttons