Te Papa Green
General Information about #173B3D
The hexadecimal color #173B3D, also known as Te Papa Green, is a dark shade of green-cyan. It is comprised of 9.02% red, 23.14% green, and 23.92% blue. In the RGB color model, #173B3D has the decimal values of 23, 59, and 61 respectively. The color's name, Te Papa Green, is derived from its association with the natural landscape of New Zealand, suggesting a connection to the earth and environment. This color conveys a sense of calm, nature, and sophistication. It's often used to evoke feelings of tranquility and balance. Due to its relatively low brightness, it's important to consider contrast ratios when using this color in design to ensure readability and accessibility.
The hex color #173B3D, also known as Te Papa Green, presents some accessibility challenges, especially concerning color contrast. When used as a background color, it's crucial to ensure that text or other foreground elements have sufficient contrast to meet WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. This color's relative darkness may necessitate using light-colored text to achieve adequate contrast. Tools like WebAIM's Contrast Checker can be invaluable for verifying compliance. In cases where achieving sufficient contrast proves difficult, consider using a lighter shade of green or an entirely different color palette to improve readability and accessibility for users with visual impairments. Remember to also account for users with color blindness when making color choices; avoid using color as the sole means of conveying important information.
Shades
Digital Color Formats
Alternative colors
- #3CB371
A lighter shade of green that provides better contrast with dark text, enhancing readability.
- #808080
A neutral grey that works well as a background color and offers good contrast with various text colors.
- #458B74
A desaturated teal which provides a similar aesthetic but offers a wider range of accessible color pairings.
Applications
Environmental Website Design
Te Papa Green, with its natural and calming feel, can be effectively used in website designs for environmental organizations, nature-themed blogs, or eco-friendly product stores. It evokes a sense of sustainability and harmony with nature, making it a suitable choice for conveying a brand's commitment to environmental responsibility. In web design, #173B3D can be used for background elements, header sections, or call-to-action buttons, complemented by lighter shades of green or neutral colors for text and other visual elements. The overall effect can be a website that is both visually appealing and aligned with the brand's message of environmental consciousness.
Interior Design Accent Color
In interior design, #173B3D can create a sophisticated and relaxing atmosphere when used as an accent color in living rooms, bedrooms, or home offices. It can be paired with natural wood tones, creamy whites, and metallic accents to achieve a balanced and elegant look. Consider using it on walls, furniture upholstery, or decorative accessories to introduce a touch of nature indoors. This color works well in spaces where you want to create a sense of tranquility and connection to the outdoors, such as a reading nook or a meditation room.
Branding for Professional Services
This color's muted tone makes it useful for creating a professional and trustworthy aesthetic in business contexts. Consider using it for branding materials like logos, business cards, and website elements for companies in finance, healthcare, or consulting. This color can convey a sense of stability, reliability, and expertise, which is essential for building trust with clients and stakeholders. Use it sparingly as an accent color, paired with neutral backgrounds and strong typography to maintain a professional and clean design.