Persian Blue
General Information about Persian Blue
Persian Blue, with the hex code #173AB3, is a deep, rich shade of blue that evokes feelings of sophistication and trustworthiness. It is often associated with stability, depth, and intelligence, making it a popular choice in various design applications. In the RGB color model, #173AB3 is composed of 9.02% red, 22.75% green, and 70.2% blue. Its CMYK values are 0.87, 0.68, 0.0, and 0.3, reflecting its high blue content. This color is widely used in corporate branding, web design, and interior decor to convey a sense of reliability and professionalism. The color is relatively dark, which implies that using light-colored text on a Persian Blue background may be preferable for readability. The perception of this color may shift depending on lighting conditions and surrounding colors, but its inherent depth and richness remain constant.
The color #173AB3, also known as Persian Blue, presents some accessibility challenges, especially regarding color contrast. When used as text on a white background, or vice versa, it may not meet the WCAG (Web Content Accessibility Guidelines) requirements for sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text to ensure readability for users with visual impairments. To improve accessibility, consider pairing #173AB3 with lighter shades of yellow, green, or orange to enhance contrast. Tools like contrast checkers can help determine if color combinations meet accessibility standards. Ensure that crucial information isn't solely conveyed through this color, and provide alternative cues like text labels or icons. When using this color for interactive elements, provide a clear visual indication of focus or hover states that comply with accessibility standards. Carefully consider the visual perception for people with different types of color vision deficiency, which could be achieved by avoiding critical information from being encoded by color alone.
Shades
Digital Color Formats
Alternative colors
- #3b5998
A slightly lighter blue provides better contrast against white backgrounds, enhancing readability and accessibility.
- #29468c
A more desaturated blue can be less visually overwhelming while still maintaining a professional aesthetic.
- #0e2480
A darker blue offers increased contrast, making it suitable for text and important UI elements.
Applications
Technology Branding
Persian Blue (#173AB3) can be a good choice for a technology company's branding because it conveys trust, stability, and innovation. It can be used in logos, website design, and marketing materials. Using the color effectively can create a cohesive and professional brand image that resonates with customers and partners alike. The color should be balanced carefully within the overall design to not overwhelm users and be used in conjunction with accessible contrast ratios for text and interactive elements. For example, use the color as the primary branding on a website, for headers, buttons, or page backgrounds.
Web Design
In web design, #173AB3 can serve as a primary or secondary color for websites targeting professional or corporate audiences. The rich, deep blue provides a sense of reliability and competence. This color can effectively be employed to highlight key action items, create visual hierarchy, and improve user interaction. Consider combining with lighter shades to ensure readability and maintain accessible contrast ratios for interactive elements such as buttons or links. When used in moderation, it can create a strong brand impression and enhance the overall user experience. Furthermore, it aligns well with themes related to finance, education, and information technology.
Interior Design Accent
In interior design, Persian Blue adds a touch of elegance and sophistication to spaces. It can be used as an accent color in living rooms, bedrooms, or home offices to create a calming yet refined atmosphere. This color is versatile and can be combined with neutral tones like gray, beige, or white to create a balanced look. Also, it can be applied to walls, furniture, or decor items. Combining the color with metallic accents such as gold or silver can further enhance the luxurious feel. However, it should be used in moderation, as too much dark blue can make a room feel smaller and less inviting. The best results will come when considering ambient light to avoid a gloomy atmosphere.