Persian Blue
General Information
Persian Blue, with the hex code #1731B3, is a deep, saturated shade of blue that evokes feelings of sophistication, trustworthiness, and stability. It is often associated with knowledge, power, integrity, and seriousness. This color is frequently used in corporate branding and designs where conveying trust and authority is essential. The RGB values for Persian Blue are R:23, G:49, B:179, indicating a strong presence of blue and relatively low red and green. In the CMYK color model, it translates to approximately C:87%, M:73%, Y:0%, K:30%. This color belongs to the blue color family and can be categorized as a dark, cool tone. Its depth makes it suitable for creating a sense of depth and sophistication in designs.
The contrast ratio of #1731B3 against a white background is approximately 10.7:1, which is excellent and meets the WCAG AAA standards for text and non-text contrast. This means it provides sufficient contrast for users with visual impairments. When using #1731B3 for text, readability is generally high. However, when pairing it with other colors, ensure adequate contrast. For example, using a light color like white or a very pale yellow as text on a #1731B3 background works well. Avoid using similar dark shades as they may not provide enough contrast, failing accessibility guidelines and impairing readability. Color blindness simulators suggest this color is generally well-perceived across various types of color vision deficiencies, but always test designs with accessibility tools to confirm.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, Persian Blue can be used for primary buttons and interactive elements to draw attention. It provides a strong visual cue without being overly bright or distracting. Using it as a header background paired with white text can create a professional and trustworthy appearance. This color can also be incorporated into website illustrations and graphics to maintain a consistent and appealing visual theme. Be mindful when using this color in interactive charts and graphs since its hue can make the chart harder to read.
Fashion and Interior Design
In fashion, Persian Blue can be used as an accent color in clothing or accessories. A navy suit with Persian Blue tie, pocket square, or shirt can offer a sophisticated look. For more casual wear, it can be incorporated into patterns or used for items like scarves or hats. In interior design, Persian Blue can be used as an accent wall color or in furniture upholstery to create a focal point. It pairs well with neutral colors like gray and white, as well as natural wood tones. This color can evoke feelings of calmness and reliability and it can be used for decoration of a room.
Print Media
In print media, Persian Blue can add a touch of elegance and sophistication to a design. It can be used for headings, subheadings, and other important text elements to make them stand out. It also works well for creating visually appealing graphics, such as logos and infographics. When using Persian Blue in print, it is important to consider the type of paper and printing process to ensure that the color is reproduced accurately.