Paua
General Information
The hex color #17015C, also known as Paua, is a dark shade of purple that exudes sophistication and mystery. It is composed of 9.02% red, 0.39% green, and 36.08% blue. In the RGB color space, this translates to R:23, G:1, B:92. The color is often associated with royalty, luxury, and creativity, making it a popular choice for brands and designs that aim to convey these qualities. Paua has a calming yet intriguing effect, suitable for creating a sense of depth and elegance. Its unique blend of primary colors gives it a distinctive appearance that sets it apart from more common shades of purple.
The hex color #17015C, also known as Paua, presents some accessibility challenges, especially in web design. Its dark hue results in low contrast when used as a background color with standard black or dark gray text. This can make content difficult to read for users, particularly those with visual impairments. To improve accessibility, it is crucial to use lighter text colors, such as white or very light shades of gray, to ensure sufficient contrast. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text, as per WCAG guidelines. Tools like contrast checkers can help evaluate and adjust color combinations for optimal readability and accessibility. Also, avoid using this color for crucial visual elements without proper contrast, as it might not be easily discernible for all users.
Shades
Digital Color Formats
Alternative colors
- #38028c
A slightly lighter shade of purple that maintains a similar aesthetic but offers improved contrast against dark text.
- #5a00a7
A more vibrant purple that can be used as an accent color to draw attention to specific elements.
- #000080
A dark blue color to match the dark purple shade, giving it a calm appearance.
Applications
Website Design
In web design, #17015C can be used for website headers or footers to create a sophisticated and modern look. However, it's important to pair it with contrasting text colors to ensure readability. It's also suitable for backgrounds of graphical elements such as icons or banners, where the contrast can be carefully managed. The color can also be incorporated into website branding to evoke a sense of luxury and mystery, reflecting a brand identity that values elegance and innovation.
Interior Design
In interior design, Paua can be used as an accent color in furniture or wall art. It works well in spaces where a sense of depth and sophistication is desired. The dark purple hue complements metallic accents like gold or silver, adding a touch of luxury. It is often paired with lighter, neutral colors to balance the darkness and create a harmonious and inviting atmosphere, making it ideal for bedrooms or living rooms.
Fashion Design
In the fashion industry, Paua can be applied to create sophisticated clothing items, either as the main color or in accent pieces. This color is often seen in luxurious fabrics and can be used to design elegant evening wear or professional business attire. The color is also an excellent choice for accessories such as handbags, scarves, and hats, adding a touch of richness and sophistication to any outfit. It complements lighter colors or bold contrasts to give the outfit a dynamic visual.