Paua
General Information
The hex color code #17005D represents a deep, saturated shade of violet or dark purple. In the RGB color model, it is composed of 9.02% red, 0% green, and 36.47% blue. This composition results in a color that exudes a sense of depth, mystery, and sophistication. The color is often associated with royalty, creativity, and spirituality. It evokes feelings of calmness and introspection, making it suitable for designs that aim to create a serene and contemplative atmosphere. It falls within the violet-blue spectrum and is often referred to as Paua, due to its resemblance to the shimmering colors found in Paua shells.
The hex color #17005D, also known as Paua, presents some accessibility challenges, particularly regarding color contrast. When used as a background color, it requires very light text (white or near-white) to ensure sufficient contrast for readability, meeting WCAG (Web Content Accessibility Guidelines) standards. A contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. When using #17005D for interactive elements like buttons or links, it's crucial to verify that the color difference between the element and its surroundings is noticeable, both visually and programmatically. Consider providing alternative visual cues, such as underlines for links or borders for buttons, to enhance usability for individuals with visual impairments or color blindness. Careful attention to these details is essential to ensure inclusive and accessible design practices.
Shades
Digital Color Formats
Alternative colors
- #440099
A lighter shade of purple that offers better contrast against dark text, making it more versatile for various design elements.
- #3300aa
A more vibrant and accessible blue-purple alternative that can be used to highlight specific sections or call-to-action buttons.
- #3400bb
For improved accessibility, a lighter variant maintains the essence of Paua while ensuring readability and visual clarity, and can be useful for headers.
Applications
Web Design
In web design, #17005D can be used as a background color for a website's header or footer, providing a sophisticated and modern feel. It can also be used to create visually striking graphics or as an accent color to highlight specific elements. However, ensure that any text or interactive elements placed on this color meet accessibility standards for contrast. The color is also useful for interactive visualizations or modern landing pages.
Interior Design
In interior design, #17005D can be incorporated as an accent wall color in a living room or bedroom, creating a cozy and luxurious atmosphere. It pairs well with neutral tones like gray, beige, or white. Additionally, this color can be used in furniture upholstery, decorative pillows, or artwork to add depth and character to a space. It works beautifully in rooms with plenty of natural light, enhancing the richness of the hue and elevating the entire room's design.
Fashion
In fashion, #17005D can be used to create elegant and stylish outfits. It can be incorporated into dresses, skirts, or blouses, adding a touch of sophistication to the wardrobe. Additionally, it can be used as an accent color in accessories like scarves, handbags, or jewelry. This color is particularly flattering for individuals with cool undertones and can be paired with neutral or complementary colors for a striking look. Because the color resembles a dark night sky, the color is perfect for formal events.