Denim
General Information about Denim (#165CB4)
The hexadecimal color code #165CB4 represents a shade of blue often referred to as "Denim." It is composed of 8.63% red, 36.08% green, and 70.59% blue. In the RGB color model, it has the values (22, 92, 180). This color is associated with qualities such as stability, calmness, and trust. In color psychology, blues are often used to evoke feelings of security and order. Denim blue is commonly used in corporate branding to project reliability and professionalism. It's a versatile color that can be used in various design contexts, from web design to fashion. It is also very pleasing to the eye.
The color #165CB4, also known as Denim, presents moderate accessibility challenges. Its contrast ratio with pure white is approximately 3.8:1, which is below the WCAG's recommended contrast ratio of 4.5:1 for normal text and 3:1 for large text. Therefore, using Denim directly for text on a white background may not be ideal for users with visual impairments. To enhance accessibility, consider pairing Denim with lighter shades of gray or off-white for backgrounds. Alternatively, use it for larger text elements where the contrast requirement is less stringent. For interactive elements like buttons and links, ensure sufficient visual cues beyond color to meet accessibility standards, such as borders or text decorations. Careful consideration of context and surrounding colors is crucial to ensure Denim is used in an accessible manner. Further testing with accessibility evaluation tools is recommended to validate sufficient contrast. Using a color contrast checker can ensure adequate contrast.
Shades
Digital Color Formats
Alternative colors
- #4682b4
A lighter shade of blue that provides better contrast against white backgrounds, making it more accessible for text.
- #00416a
A slightly darker shade of blue that maintains the denim feel but offers a different aesthetic.
- #607b8b
A desaturated blue that can be used as a neutral background or accent color.
Applications
Corporate Web Design
In web design, Denim (#165CB4) can serve as a primary color for websites associated with technology, finance, or corporate sectors. Its calming yet professional appearance makes it suitable for creating a trustworthy and reliable brand image. It can be used for headings, navigation bars, and call-to-action buttons. To make it more appealing, combine it with light gray, white, or complementary colors to provide visual balance. Denim can be a strong branding color.
Fashion and Interior Design
Denim is frequently used in fashion to evoke a sense of classic style and comfort. From denim jeans to jackets and dresses, its versatility makes it a staple in many wardrobes. The color can be incorporated into clothing designs as a solid color or as an accent. In interior design, Denim can be used for accent walls, furniture upholstery, or decorative items to create a relaxing and inviting atmosphere.
Data Visualization
In data visualization, Denim can be used as one of the main colors for graphs and charts. Its calming and professional appearance makes it suitable for presenting data in a clear and easy-to-understand manner. It can be combined with other colors to highlight specific data points and create visual interest. Denim helps create a more engaging and informative data presentation.