Tory Blue
General Information
The hexadecimal color #164E9D, commonly known as Tory Blue, is a deep, rich shade of blue. It is composed of 8.63% red, 30.59% green, and 61.57% blue. In the RGB color model, it is represented as (22, 78, 157). Tory Blue is often associated with qualities like trust, stability, and authority, making it a popular choice for corporate branding and institutional designs. Its deep hue evokes a sense of reliability and professionalism. This color is part of the blue color family, which is known for its calming and soothing effects. In color psychology, blue is often linked to intellect, communication, and efficiency. Tory Blue, with its darker tone, further emphasizes seriousness and dependability. It's a versatile color that can be used in a variety of applications, from web design to interior decor.
The hex color #164E9D, also known as Tory Blue, presents some accessibility considerations, particularly for text and interactive elements. Its relatively low lightness value means it needs careful pairing with contrasting colors to ensure readability. For text, using white or very light shades of yellow or green would provide sufficient contrast, meeting WCAG (Web Content Accessibility Guidelines) standards for normal and large text sizes. When using #164E9D as a background color, ensure that the foreground elements have a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text to comply with WCAG AA standards. For graphical elements and user interface components, a contrast ratio of 3:1 against adjacent colors is recommended. Avoid pairing #164E9D with dark colors, as this will reduce readability and accessibility for users, especially those with visual impairments. Testing with accessibility tools is crucial to validate color choices and ensure compliance.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design
In web design, #164E9D can be effectively used for headers, navigation bars, and call-to-action buttons. Its strong presence can draw attention to important elements, especially when contrasted with lighter backgrounds. Ensure sufficient contrast for text and interactive elements to maintain accessibility. The color can also be incorporated into website branding to convey trust and professionalism.
Branding
#164E9D translates well to branding materials such as logos, business cards, and letterheads. Its association with stability and authority makes it a suitable choice for businesses in finance, technology, and law. When used in print, it's important to calibrate color profiles to ensure accurate reproduction of the intended shade. Combine with neutral colors for a clean and professional look.
Interior Design
In interior design, #164E9D can be used as an accent color in a room to create a focal point. For example, it could be used on an accent wall, furniture, or decorative accessories. Pairing it with neutral colors like gray or beige can create a balanced and sophisticated look. The color can evoke a sense of calmness and order, making it suitable for offices, studies, or bedrooms.