Te Papa Green
General Information about Te Papa Green
The hex color #164746, also known as Te Papa Green, is a dark, muted shade of green. In the RGB color model, it is composed of 8.63% red, 27.84% green, and 27.45% blue. In the CMYK color model, it is composed of 69% cyan, 0% magenta, 1% yellow, and 72% black. This color evokes a sense of nature, calmness, and stability. Its understated elegance makes it versatile for various applications, from branding to interior design. The name 'Te Papa Green' suggests a connection to the natural landscape, possibly inspired by the colors found in the Te Papa Tongarewa museum in New Zealand. This unique association adds to its appeal, making it a distinct and memorable color choice. Its subtle characteristics allow it to be used in a variety of applications.
The hex color #164746, also known as Te Papa Green, presents some accessibility considerations for web design. Its relatively dark hue means it generally provides good contrast when used with lighter text colors, such as white or very light grays. However, it's crucial to verify the contrast ratio using tools like the WebAIM Contrast Checker to ensure it meets WCAG (Web Content Accessibility Guidelines) standards for different levels of compliance (AA or AAA). Specifically, for normal text (size less than 18pt or 14pt bold), a contrast ratio of 4.5:1 is recommended, while for large text, a ratio of 3:1 is acceptable. When using #164746 for interactive elements like buttons or links, ensure sufficient visual cues besides color alone are present, such as underlines or borders, to accommodate users with color vision deficiencies. Furthermore, consider how this color appears to users with various types of color blindness by simulating different color vision deficiencies to preemptively address potential accessibility barriers. A lighter tint or shade of #164746 might be needed to meet accessibility standards, depending on the context.
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Applications
Website Design for Environmental Themes
In website design, Te Papa Green can be used for headers, footers, or sidebars to create a calm and natural feel. Its muted tone makes it suitable for websites related to environmental conservation, nature, or sustainable living. It can be effectively combined with neutral colors like beige or light gray to create a balanced and professional look. In addition, this color works well with photography, and is often used on websites where nature photography is prevalent.
Spa Interior Design
Te Papa Green, with its subdued and earthy tone, evokes feelings of tranquility and balance, making it a perfect choice for spa interiors. It creates a calming atmosphere that complements natural materials like wood and stone. Accenting with warm, neutral tones and soft lighting further enhances the serene ambiance. This color is also associated with the natural world, promoting a healthy feeling.
Marketing Materials for Eco-Friendly Brands
The color #164746 could provide an ideal hue for creating eye-catching marketing materials, such as brochures, posters, and social media graphics, particularly for businesses promoting eco-friendly or sustainable products and services. The color can effectively communicate a brand's commitment to environmental responsibility. When combined with complementary colors and visually appealing typography, this can make for an overall successful marketing campaign. By leveraging the natural connotations of #164746, businesses can increase brand awareness.