Te Papa Green
General Information about Te Papa Green
The hexadecimal color #16473D, commonly referred to as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and sophistication. It is composed of 8.63% red, 27.84% green, and 23.92% blue. In the RGB color model, it translates to 22 red, 71 green, and 61 blue. The corresponding CMYK color code is 0.69, 0.00, 0.14, 0.72, indicating a composition of 69% cyan, 0% magenta, 14% yellow, and 72% black. This color is often associated with environmental conservation, natural products, and organic materials. Its muted tone provides a sense of calmness and stability, making it a popular choice for designs that aim to convey a feeling of harmony and balance. In broader terms, the color belongs to the dark shades of green.
The hex color #16473D, also known as Te Papa Green, presents some accessibility considerations for web developers. Its relatively dark hue results in a low contrast ratio against a standard white background, potentially posing challenges for users with visual impairments. To ensure readability and usability, it's crucial to use this color with lighter text colors, such as white or very light shades of yellow or gray. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is essential. For small text (under 18pt), a contrast ratio of at least 4.5:1 is recommended, while for larger text (18pt and above) or graphical elements, a ratio of 3:1 is generally acceptable. Tools for checking contrast ratios can help designers and developers ensure compliance. Additionally, it is important not to rely on color alone to convey information, because this color may be difficult to distinguish for people with color blindness. Consider using supporting text, icons, or patterns to enhance clarity and accessibility for all users.
Shades
Digital Color Formats
Alternative colors
- #2e8b57
A slightly lighter green that offers better contrast against white backgrounds while maintaining a natural feel.
- #a8bca3
A muted, desaturated green that works well as a background or accent color without being too overpowering.
- #ffffe0
For high contrast this very light yellow color works better as background for dark fonts.
Applications
Web Design
In web design, Te Papa Green can be used to create a sense of tranquility and connection to nature. It's suitable for websites related to environmental conservation, organic products, or wellness. The color can be used for backgrounds, headings, or accent elements to evoke a feeling of calmness and stability. However, due to its low contrast, it should be paired with carefully chosen lighter colors for text and interactive elements to ensure readability and accessibility. It's particularly effective when combined with natural textures and earthy tones to reinforce the theme. This color can also be applied to elements of a website design that need to communicate growth, for example to present the positive results of a company or project.
Interior Design
In interior design, Te Papa Green can create a soothing and refreshing atmosphere. It can be used as an accent wall color in living rooms or bedrooms to bring a touch of the outdoors inside. It pairs well with natural materials like wood, stone, and linen, creating a harmonious and relaxing environment. The color can also be incorporated through furniture, textiles, and decorative accessories. For example, green throw pillows or curtains can add a subtle pop of color to a neutral space. Consider using lighter shades of green or complementary colors like earthy browns or warm grays to balance the depth of Te Papa Green and create visual interest. Because this color can make a room look smaller, it should be combined with lighter colors and good lighting.
Brand Identity
This particular shade of green, #16473D, evokes a sense of sophistication and connection to nature. It can be effectively used in branding for companies that want to be associated with sustainability, organic products, or wellness. This color can be incorporated into logos, website designs, marketing materials, and packaging to create a cohesive and memorable brand identity. It should be combined with fonts and imagery that complement its natural and calming qualities. When used effectively, Te Papa Green can help a brand stand out and communicate its values to its target audience. However, care should be taken that it doesn't look outdated when used in brand identity.