Persian Blue
General Information about Persian Blue
The hex color #163BB4, also known as Persian Blue, is a deep and vibrant shade of blue that falls within the blue color family. It's composed of 8.63% red, 23.14% green, and 70.59% blue. In the RGB color space, it is represented as (22, 59, 180). Persian Blue is often associated with depth, stability, and trustworthiness. It carries a sense of formality and can evoke feelings of calmness and sophistication. In color psychology, blue is frequently linked to trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. This makes Persian Blue a versatile choice for various design applications aiming to convey these qualities.
The color #163BB4, also known as Persian Blue, presents some accessibility challenges, especially concerning text legibility. When used as a background color, it requires careful selection of foreground text colors to ensure sufficient contrast. White text generally works well, providing a contrast ratio that meets WCAG (Web Content Accessibility Guidelines) standards for readability. However, using lighter shades of gray or yellow can also be effective. Avoid using dark or similarly saturated colors as foreground text, as they will likely fail accessibility checks. For interactive elements like buttons or links, it's crucial to provide clear visual cues beyond just color, such as underlines or icons, to assist users with visual impairments. Ensure that hover states and focus states are also clearly defined to enhance usability for all users, including those using assistive technologies.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and Footers
Persian Blue is an excellent choice for website headers and footers, providing a professional and trustworthy feel. Its depth evokes reliability, making it suitable for corporate websites or financial institutions. Use it sparingly for text as readability might be an issue and combine it with white or light grey for optimal contrast. For interactive elements, consider using a lighter shade or an accent color to draw attention.
Fashion and Interior Design
In the fashion industry, Persian Blue can be used as an accent color in clothing designs, accessories, or even as a primary color for formal wear. It pairs well with neutral colors like beige, gray, or white, and can also be combined with metallic accents for a luxurious look. For interior design, Persian Blue can be used for accent walls, furniture upholstery, or decorative items, creating a sophisticated and calming atmosphere. It works well in bedrooms, living rooms, or home offices.
Branding and Marketing
Persian Blue is also a great choice for branding and marketing materials. The color adds a touch of elegance and depth to logos, business cards, and other marketing collateral, making a company look more professional and trustworthy. This color can be used to evoke a sense of calm in marketing campaigns for spas, resorts, and mental wellness apps.