Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal code #161289, is a deep blue color reminiscent of the pigment derived from lapis lazuli. It is a strong and saturated color that evokes feelings of trust, authority, and sophistication. In the RGB color model, it is composed of 8.63% red, 7.06% green, and 53.73% blue. This color is often associated with royalty and tradition, and has been used throughout history in art and design to convey a sense of importance and stability. Ultramarine is best utilized when there is a need to convey the message of sophistication, security and trust.
The contrast ratio of #161289 against white is 13.75:1, which provides excellent readability. However, when paired with black, the contrast ratio drops to 1.53:1, which is considered very poor and fails WCAG standards for text and non-text contrast. For optimal accessibility, use #161289 on a light background. When using this color for text or interactive elements, ensure sufficient contrast with the background color to meet accessibility guidelines. Also, consider providing alternative cues like icons or text labels, especially for users with color vision deficiencies.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that provides a similar aesthetic while potentially improving contrast against darker backgrounds.
A darker shade offering a deeper, more intense blue tone, suitable for creating depth and emphasis.
A muted tone for backgrounds that complements bright accents.
Applications
Web Design
Ultramarine's depth makes it a perfect choice for website headers and banners, particularly for educational or technological platforms. Its strong presence conveys trust and authority, drawing the user's eye and creating a memorable first impression. Furthermore, the color can be incorporated in call-to-action buttons, guiding users to take the desired actions. Also, it can be used in navigation menus and footers of websites to create contrast from content, so the user can easily navigate through the website.
Corporate Branding
Ultramarine can be used as a primary color in branding materials for law firms and financial institutions, effectively communicating stability and professionalism. It's suitable for logos, business cards, and presentation templates, to create a cohesive visual identity. It can also be used in presentation slides and reports to highlight key information.
Fashion Design
The rich tone of Ultramarine is great for elegant evening gowns and sophisticated business attire. It can also be used in accessories like scarves and handbags to add a touch of color. Moreover, it can be used in patterns and prints to create visually stunning designs.