Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hexadecimal color code #160791, is a deep blue pigment that has been highly valued since the Middle Ages. Originally derived from the gemstone lapis lazuli, its name literally means 'beyond the sea,' referring to its origin from overseas. In modern times, ultramarine is synthetically produced, making it more accessible for various applications. The color is known for its rich, intense hue and excellent lightfastness, meaning it resists fading over time. Ultramarine is often associated with royalty, spirituality, and tranquility, making it a popular choice in art, design, and fashion. Its chemical composition primarily consists of sodium aluminosilicate with small amounts of sulfur, which contribute to its distinctive blue color. Ultramarine is used in various applications, ranging from fine art painting to industrial coatings.
The color #160791, a deep ultramarine, presents distinct accessibility considerations for web design. Due to its low luminance, it's crucial to ensure sufficient contrast when used as either a background or text color. A light color should be used on top of #160791. Using this color for text requires careful consideration of font size and weight to maintain readability. Larger font sizes and bolder font weights can improve legibility. Moreover, providing alternative text or visual cues for users with color vision deficiencies is essential. Testing the color combination with accessibility tools that simulate different types of color blindness can help identify potential issues. The Web Content Accessibility Guidelines (WCAG) recommend specific contrast ratios for different text sizes, which should be followed when incorporating #160791 into a website or application to guarantee that content is perceivable for all users. Besides text, interactive elements like buttons and links should have clear visual cues, such as borders or icons, to ensure they are easily identifiable, especially for users who may have difficulty distinguishing colors.
Shades
Digital Color Formats
Alternative colors
- #2e3192
A slightly lighter shade of blue that offers improved contrast for text and other elements, while still maintaining a similar aesthetic.
- #4363d8
A more vibrant shade of blue, which is more noticeable and can be used to highlight important elements on a webpage.
- #0b0461
A darker shade of blue with even higher contrast, while keeping an aesthetically similar look and feel.
Applications
Corporate Website Design
Ultramarine (#160791) evokes a sense of depth and sophistication, making it well-suited for websites or applications in the technology or finance sectors. It can be used for background elements, navigation bars, or as an accent color to create a professional and trustworthy feel. In data visualization, it is great for complex datasets with various layers.
Fashion and Interior Design
Ultramarine (#160791) can be utilized in fashion design for creating elegant evening wear or as an accent color in accessories. It is well suited for sophisticated designs in the beauty or fashion industry. In interior design, #160791 can serve as a bold accent color for walls or furniture, particularly when contrasted with neutral tones like white or gray.
Branding and Marketing
Ultramarine's association with stability and trustworthiness makes it an excellent choice for branding materials in sectors like finance, insurance, or technology. It can be used in logos, brochures, and other marketing collateral to establish a strong and credible brand identity. Its deep hue conveys a sense of authority and professionalism, making it ideal for companies seeking to project a reliable and dependable image to their customers.