Te Papa Green
General Information
The hexadecimal color code #154846, also known as Te Papa Green, is a dark shade of green that is associated with nature, calmness, and stability. It is composed of 8.24% red, 28.24% green, and 27.45% blue. In the RGB color model, it has the values (21, 72, 70). In the CMYK color model, its composition is 71% cyan, 0% magenta, 3% yellow, and 72% black. The color is named after the Te Papa museum in New Zealand, which reflects the country's natural environment. This color is considered relatively muted, providing a sophisticated and understated aesthetic, making it useful in applications where a subtle and natural tone is desired. Its earthy tone provides a good background for more vibrant components.
The color #154846, also known as Te Papa Green, has a low contrast ratio against white text, which could pose accessibility challenges for users with visual impairments. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. When using #154846 for text or interactive elements, careful consideration should be given to the background color choice to ensure sufficient contrast. Using a lighter color (e.g. #FFFFFF) with a darker shade of green could make the color more accessible. Alternatively, consider using this color sparingly for decorative elements where the contrast requirements are less critical. Proper color contrast is important to ensure that website content is accessible to as many people as possible, including those with visual impairments.
Shades
Digital Color Formats
Alternative colors
Applications
Environmental Website Design
This color evokes a sense of nature and tranquility, making it ideal for websites related to environmental conservation or outdoor activities. It can be used for website backgrounds, accent colors, or within graphical elements to convey a natural and calming feel. Its muted tone makes it suitable for creating a sophisticated and understated design, perfect for brands looking to project an image of sustainability and eco-consciousness. Also, it can be used for data visualizations, creating charts that need to be easily readable and subtle, not too vibrant.
Sustainable Fashion Brand
Te Papa Green is a good color for a clothing line that focuses on organic or sustainable materials. This can be used as the main color for a collection of clothing or accessories, creating a harmonious palette. It also works well for branding elements such as logos, packaging, and promotional materials, creating a cohesive brand identity. It also offers a good alternative to traditional brown, thus more suitable for the summer season.
Interior Design Accent
This color can be used as an accent wall color in a living room or bedroom. Paired with neutral furniture and natural materials such as wood and linen, it creates a relaxing and organic atmosphere. The color can be used in a kid's room to provide a gentle and calming ambience, suitable for studying and sleeping. Also, this color matches well with golden and wooden components.