Te Papa Green

General Information about #15473D

The hexadecimal color code #15473D represents a dark shade of green, often referred to as "Te Papa Green." In the RGB color model, it consists of 8.24% red, 27.84% green, and 23.92% blue. In the CMYK color model, which is used for printing, it is composed of 70% cyan, 0% magenta, 14% yellow, and 72% black. This color is frequently associated with nature, growth, and stability, making it a popular choice for branding and design projects related to environmentalism, health, and wellness. Its subdued tone can evoke feelings of calmness and sophistication. Te Papa Green can be used to create a balanced and harmonious color palette when combined with complementary or analogous colors.

The color #15473D, also known as Te Papa Green, presents some accessibility challenges, particularly concerning color contrast. When used as text against a white background, it may not meet WCAG (Web Content Accessibility Guidelines) AA standards for normal text, potentially making it difficult for users with visual impairments to read. To improve accessibility, consider using it with lighter backgrounds or pairing it with text colors that provide sufficient contrast. Testing with accessibility tools is highly recommended. Utilizing a color contrast checker can help determine if the color combination meets the required contrast ratio. Also, providing alternative ways to convey information, such as using icons or descriptive text, can enhance usability for all users, regardless of their visual abilities. Large text sizes have a better chance of meeting accessibility guidelines than smaller text sizes. Ensuring sufficient contrast is essential for making content accessible and inclusive.

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Digital Color Formats

Alternative colors

Applications

• Website Design

  Te Papa Green can be utilized in website headers and footers to create a nature-inspired theme. The deep green hue adds a sense of tranquility and sophistication, making it suitable for brands aiming to convey reliability and environmental consciousness. Using it sparingly for key UI elements like buttons or icons can draw attention without overwhelming the design. For example, a website promoting eco-friendly products could use this color to reinforce its brand identity and commitment to sustainability. Its dark shade also works well as a background for text, ensuring readability and visual appeal.

• Marketing Materials

  This color is excellent for designing brochures and marketing materials related to environmental conservation, gardening, or outdoor activities. Its association with nature makes it visually appealing and relevant to the subject matter. The color can be used for background elements, borders, or to highlight important text. Incorporating it into logos and branding can create a cohesive and memorable visual identity. Its muted tone ensures that the design remains professional and not overly distracting.

• Interior Design

  In interior design, #15473D can serve as an accent color in rooms that aim for a natural, earthy aesthetic. Consider using it on walls, furniture, or decorative elements to create a calming and inviting atmosphere. It pairs well with natural materials like wood and stone, enhancing the overall organic feel of the space. The color can be used in living rooms, bedrooms, or even offices to promote a sense of relaxation and focus. Incorporating plants and other natural elements can further enhance the connection to nature.

Complementary color

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