Te Papa Green

General Information

Te Papa Green, represented by the hexadecimal color code #154238, is a dark, muted shade of green that evokes feelings of nature, earth, and serenity. It is often associated with environmental conservation, sustainability, and organic products. In the RGB color model, #154238 consists of 8.24% red, 25.88% green, and 21.96% blue. In the CMYK color model, used for printing, it comprises 68% cyan, 0% magenta, 15% yellow, and 74% black. This color gets its name from the Museum of New Zealand Te Papa Tongarewa, suggesting its deep connection to the natural landscapes and cultural heritage of New Zealand. Colors similar to Te Papa Green include forest green, olive green, and dark sea green, but its unique composition sets it apart, making it a distinctive choice for various design applications.

The color #154238, also known as Te Papa Green, presents some accessibility challenges, particularly in text-based contexts. Its relatively low luminance (darkness) means it requires careful consideration of contrast ratios against background colors to ensure readability for individuals with visual impairments. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text. When using #154238 for text, lighter background colors, such as whites, light yellows, or very pale greens, are recommended to meet accessibility standards. For decorative elements or non-textual content, the contrast requirements are less stringent, but still important to consider for users with low vision. Utilizing color contrast checkers can help determine appropriate color pairings. Also, avoid relying solely on color to convey information; use text labels or icons as supplementary cues.

Shades

Digital Color Formats

Alternative colors

Applications

• Web Design for Environmental Themes

  Te Papa Green evokes a sense of nature, sophistication, and tranquility, making it an excellent choice for websites and applications focused on environmental conservation, sustainable living, or organic products. Its earthy tone can create a calming and trustworthy user experience. In user interfaces, #154238 can be used for primary buttons, navigation elements, and headings to establish a strong visual identity. When combined with complementary colors like beige or light gold, it can project a premium and eco-conscious image. It is equally suitable for websites that want to present a serene, grounded feel, such as meditation apps or nature photography portfolios.

• Interior Design for Relaxation

  In interior design, Te Papa Green brings a touch of the outdoors inside, making it perfect for creating cozy and relaxing spaces. It can be used as an accent wall color in living rooms or bedrooms to promote a sense of calm and connection to nature. When paired with natural materials like wood, stone, and jute, it enhances the organic feel of a room. It is also well-suited for kitchens and dining areas, where it can be combined with warm metals like copper and brass to create a welcoming and sophisticated atmosphere. Green is known to promote feelings of harmony and well-being, making it an ideal choice for spaces designed for relaxation and rejuvenation.

• Fashion and Apparel

  In the fashion industry, Te Papa Green can be employed to create outfits that exude a sense of understated elegance and natural beauty. It works well as a base color for dresses, skirts, and trousers, offering a sophisticated alternative to traditional neutrals. It is also effective as an accent color in accessories such as scarves, handbags, and belts, adding a pop of earthy charm to any ensemble. Combining it with other earth tones, such as browns, beiges, and creams, creates a cohesive and harmonious look that is perfect for both casual and formal occasions. The color lends itself particularly well to garments made from sustainable materials, reinforcing a commitment to environmental consciousness.

Complementary color

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