Jacksons Purple

General Information about Jackson's Purple

Jackson's Purple, represented by the hexadecimal color code #152083, is a deep, saturated shade of purple with a distinctive character. It belongs to the blue-violet color family, exuding a sense of mystery, sophistication, and depth. This color is composed of relatively low values of red and green, with a dominant blue component, resulting in its cool and intense appearance. In the RGB color model, it consists of 8.24% red, 12.55% green, and 51.37% blue. It is not a commonly used color in mainstream applications, however, because of its dark nature and limited usability in text and user interfaces. However, when employed thoughtfully, it can evoke a sense of luxury and creativity, lending itself well to artistic and design applications where visual impact is desired.

The hex color #152083, also known as Jackson's Purple, presents significant accessibility challenges, particularly in text-based applications. Its low luminance value of approximately 3% means that it lacks sufficient contrast against standard white backgrounds, failing WCAG (Web Content Accessibility Guidelines) AA and AAA standards for normal and large text. This color should not be used for text or interactive elements without careful consideration. To ensure readability and usability, it is imperative to pair #152083 with much lighter colors, aiming for a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Using online contrast checkers is highly recommended. Furthermore, avoid using #152083 as the sole indicator for interactive elements; supplement with additional cues like underlines or icons. Employing accessible color palettes and testing designs with users who have visual impairments are crucial steps in ensuring an inclusive user experience.

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Applications

• High-End Fashion Website

  Jackson's Purple, with its deep and mysterious tone, finds a fitting application in creating a sophisticated and luxurious ambiance for a high-end fashion website. It can be used as a primary background color for banners showcasing evening wear or exclusive accessory collections, further complemented by gold or silver accents. The color evokes a sense of exclusivity and elegance, enticing discerning customers to explore the curated selection. By strategically employing this hue, the website can mirror the brand's commitment to quality and high style, ultimately converting visitors into loyal patrons of the fashion house.

• Luxury Fragrance Branding

  The deep and rich nature of Jackson's Purple makes it an excellent choice for branding materials related to a luxury fragrance. The color can be used in packaging design, creating a sense of sophistication and allure. It pairs well with metallic gold or silver lettering, enhancing the premium feel of the product. Marketing materials featuring this color evoke a sense of mystery and elegance, attracting customers seeking a luxurious and unforgettable scent experience. By utilizing Jackson's Purple, the fragrance brand can establish a strong and recognizable identity.

• Interior Design Accent

  In interior design, Jackson's Purple can be applied as an accent wall color in a bedroom or living room to create a calming and sophisticated atmosphere. When combined with lighter neutral colors, such as cream or gray, the deep purple adds a touch of drama without overwhelming the space. It can also be used in smaller decorative elements, such as cushions, throws, or artwork, to bring a sense of luxury and depth to the overall design. The deep hue fosters a feeling of relaxation, perfect for a restful and comfortable setting.

Complementary color

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