Jacksons Purple
General Information About Jacksons Purple
The hexadecimal color #151E93, also known as Jacksons Purple, is a deep and intense shade of purple with strong blue undertones. It belongs to the family of dark purples and is created by combining a relatively small amount of red and green with a significant amount of blue in the RGB color model. In the CMYK color model, which is used for printing, it typically consists of high percentages of cyan, magenta, and black, with a lower percentage of yellow. This color evokes feelings of mystery, sophistication, and creativity. Historically, purple has been associated with royalty and luxury, and while #151E93 maintains that sense of opulence, its deepness also suggests a touch of intrigue and introspection. Its spectral properties place it towards the blue end of the visible spectrum, giving it a cool and calming aura despite its intensity.
The color #151E93, a deep, saturated purple, presents significant accessibility challenges, particularly for users with visual impairments. Its low luminance value of approximately 3% means that text rendered in this color requires very light foreground colors to meet WCAG (Web Content Accessibility Guidelines) contrast ratio requirements. Using white or very light shades of yellow or green as the foreground color on a #151E93 background is crucial to ensure readability. Tools like contrast checkers can help determine compliance with accessibility standards. Moreover, avoid using this color for critical interface elements, such as buttons or links, without careful consideration of the surrounding colors. Offering alternative color schemes is advisable to cater to individuals with different visual preferences or sensitivities. Ensure sufficient color contrast for all interactive and informative elements to provide an inclusive user experience.
Shades
Digital Color Formats
Alternative colors
Applications
Web Design Accents
In web design, #151E93 can be used sparingly for decorative elements like borders or accents. Due to its deep hue, it's best paired with lighter, neutral colors to avoid overwhelming the user. It can evoke feelings of luxury, sophistication, or mystery, making it suitable for brands in the technology, beauty, or entertainment sectors. Avoid using it for large blocks of text or interactive elements unless paired with a very high contrast foreground color to meet accessibility standards. Employing this color strategically can add a touch of elegance and intrigue to a website's overall aesthetic, enhancing the user experience through careful visual communication.
Beauty Products Branding
In the beauty industry, Jacksons Purple can be associated with high-end products like eyeshadows, eyeliners or nail polish to deliver a sense of elegance and mystique. Its deep and rich character can be used to give consumers the feeling of luxury and be used for branding for products that want to appear sophisticated and precious.
Interior Design Accent
In interior design, this color can be used for accent walls or decorative pieces. It adds a touch of drama and can make a space feel more intimate and luxurious. It pairs well with metallics and neutral colors.