Ultramarine

General Information about Ultramarine

Ultramarine, represented by the hexadecimal color code #15159F, is a deep, vivid blue pigment originally derived from the precious stone lapis lazuli. The name 'Ultramarine' literally means 'beyond the sea,' reflecting its historical origin as a pigment imported into Europe from mines in Asia and Africa. Chemically, it is a complex sodium aluminum silicate with sulfur, responsible for its intense blue hue. In the RGB color model, its components are Red: 8.24%, Green: 8.24%, and Blue: 62.35%. In the CMYK color model, it consists of Cyan: 87%, Magenta: 87%, Yellow: 0%, and Black: 38%. Historically, Ultramarine was highly prized by artists for its brilliance and permanence, often reserved for depicting important figures or elements in paintings. Today, synthetic versions of Ultramarine are widely available, making it more accessible for various applications.

The color #15159F, also known as Ultramarine, presents significant accessibility challenges, particularly in web design. Its dark hue results in very low contrast when paired with standard text colors like black or dark grays, making content difficult to read for users with visual impairments. To ensure accessibility, it is crucial to use high-contrast text colors such as white or very light shades of yellow or gray. Adhering to WCAG (Web Content Accessibility Guidelines) contrast ratio requirements is essential. A contrast ratio of at least 4.5:1 for normal text and 3:1 for large text is recommended to meet Level AA compliance. Furthermore, avoid using this color for essential UI elements like buttons or links without careful consideration of the foreground color to maintain usability for all users, including those with low vision or color blindness. Proper testing with accessibility tools is highly advised.

Shades

Digital Color Formats

Alternative colors

Applications

• Branding and Logo Design

  Ultramarine, with its rich and intense blue hue, finds a significant application in branding and logo design. Its depth evokes feelings of trust, stability, and intelligence, making it suitable for companies in the technology, finance, or education sectors. For instance, a tech startup could use this color to project an image of innovation and reliability. Additionally, when combined with lighter accent colors, it can create a modern and sophisticated visual identity. The strategic use of Ultramarine helps in establishing a strong brand presence and conveying the desired brand message to the target audience, reinforcing brand recognition and customer loyalty.

• Interior Design Accent

  In interior design, Ultramarine can be used as an accent color to add a touch of sophistication and depth to a space. It works well in rooms with ample natural light, where its richness can be fully appreciated. Consider using it for statement walls, upholstery, or decorative accessories like cushions and vases. Pairing it with neutral colors like white, gray, or beige creates a balanced and elegant look. However, it's essential to use it sparingly, as too much of this intense color can make a room feel smaller and overwhelming. When used correctly, Ultramarine can transform a space into a stylish and inviting environment.

• Fashion Design

  In the realm of fashion, Ultramarine can be used to create striking and memorable outfits. It's a versatile color that can be incorporated into both formal and casual wear. For evening gowns or suits, it exudes elegance and confidence. For casual wear, it can be used in accessories or statement pieces like scarves or jackets to add a pop of color to a neutral ensemble. The color pairs well with other jewel tones, such as emerald green and ruby red, or can be toned down with more muted colors like creams and tans. The key is to balance the boldness of Ultramarine with complementary colors to create a stylish and harmonious look.

Complementary color

Buttons