Ultramarine
General Information about Ultramarine
The hexadecimal color #1511A3, also known as Ultramarine, is a dark, saturated blue. In the RGB color model, it is composed of 8.24% red, 6.67% green, and 63.92% blue. In the CMYK color model, it consists of 87.17% cyan, 89.55% magenta, 0% yellow, and 36.08% black. This color is often associated with depth, stability, and trust. Ultramarine has a rich history, originally derived from the rare and expensive mineral lapis lazuli. Because of its cost, it was often reserved for the most important figures in paintings. Today, synthetic ultramarine is widely available, but the color still carries a sense of luxury and sophistication. Its hex code, #1511A3, allows for precise reproduction across various digital platforms, ensuring consistency in branding and design projects.
The color #1511A3, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its low luminance value results in poor contrast against light backgrounds, potentially making text or interactive elements difficult to read for users with visual impairments. According to WCAG guidelines, sufficient contrast ratios are essential for ensuring readability. To improve accessibility, it is crucial to pair this color with very light shades, such as white or very pale yellow, to achieve an acceptable contrast ratio. Conversely, using dark text on an ultramarine background should be avoided. Employing tools that check color contrast ratios can help designers identify and rectify accessibility issues before implementation. Ensuring proper color contrast enhances the user experience for individuals with low vision or color blindness, promoting inclusivity.
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Applications
Financial Applications
Ultramarine, with its depth and sophistication, is excellently suited for creating a sense of trust and stability in financial applications. It can be used in website designs for banks or investment firms, evoking feelings of security and reliability. The color also works well in data visualization, representing complex information in a clear and professional manner. Moreover, in mobile banking apps, ultramarine can be used for key interactive elements like buttons and call-to-actions, reinforcing the brand's identity while ensuring the user interface remains visually appealing and consistent.
Fashion and Interior Design
In the realm of fashion, ultramarine can be a striking accent color for evening wear, adding a touch of regal elegance. A deep ultramarine dress or suit can make a bold statement. Similarly, accessories like scarves, handbags, or jewelry in this hue can add a pop of color to more neutral outfits. In interior design, ultramarine can be used as an accent wall color to bring depth and drama to a room. This color is well-suited for studies or libraries, where it promotes a sense of focus and contemplation. It can be paired with lighter neutral colors to create a balanced and harmonious space.
Technology and Education
Ultramarine, reminiscent of deep ocean waters and vast night skies, finds its space in branding for tech companies, imbuing a sense of innovation and limitless possibilities. It's effective for app icons, website headers, and presentation templates, where its boldness can capture attention without overwhelming. It can also be leveraged in educational materials, specifically those relating to science or technology, as it is perceived as intelligent and reliable. Ultramarine can also promote brand recognition and help to establish trust with target audiences.