Asphalt
General Information about Asphalt (#150D05)
The hexadecimal color code #150D05 represents a very dark shade of brown, often referred to as Asphalt. In the RGB color model, it is composed of 8.24% red, 5.1% green, and 1.96% blue. This color resides in the dark region of the color spectrum, characterized by its low luminance and saturation. Colors like Asphalt are often used to convey feelings of sophistication, strength, and stability. The color's darkness can also evoke a sense of mystery or seriousness. Because of its low brightness, it's important to pair it with lighter colors in design to ensure readability and visual balance.
The color #150D05, also known as Asphalt, presents significant accessibility challenges, particularly in text-based applications. Its very low luminance value of approximately 0.006 makes it difficult to achieve sufficient contrast against most background colors, including white. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text to ensure readability for users with visual impairments. Asphalt is highly unlikely to meet these criteria when paired with lighter backgrounds. Therefore, when using Asphalt, it is crucial to select very light foreground colors and conduct thorough accessibility testing to ensure that the content is perceivable and usable for all users, including those with low vision or color blindness. Consider using color contrast checkers to verify adherence to accessibility standards.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Asphalt (#150D05) can be used in website design as a background color for sections where a dark, subdued aesthetic is desired. It pairs well with lighter text colors like off-white or light gray. It is essential to ensure sufficient contrast for readability. It can also be utilized for creating a sophisticated feel in website headers, footers, or sidebars. It may also work in data visualizations where you want to make certain pieces of information have less visual emphasis than other pieces of information.
Interior Design
In interior design, Asphalt can be used as a wall color in rooms where a cozy and intimate atmosphere is desired, such as bedrooms or home theaters. It can also be used for accent walls to add depth and visual interest to a space. Pair it with lighter furniture and decor elements to prevent the room from feeling too dark. In fashion, it could be used in clothing and accessories to represent a serious and professional impression.
Branding
In branding, Asphalt can be used for creating logos and marketing materials where a sense of sophistication and reliability is desired. It conveys a feeling of strength and resilience. It works particularly well for companies in the finance, technology, or construction industries, although its effectiveness depends on how well it fits in with the total brand image that is being crafted. A lighter color in combination with the dark color will make it more accessible and also provide contrast.