Ultramarine
General Information about Ultramarine
The color #150BA8, known as Ultramarine, is a deep and intense shade of blue that sits between traditional blue and violet on the color spectrum. It derives its name from the Latin 'ultramarinus,' meaning 'beyond the sea,' as the pigment was originally imported from regions beyond the sea. Historically, ultramarine was derived from the semi-precious stone lapis lazuli and was highly prized, often more valuable than gold. The synthetic production of ultramarine in the 19th century made it more accessible and affordable. Today, it is widely used in various applications, including art, design, and manufacturing, lending a sense of depth and sophistication to any project.
The hex color #150BA8, also known as Ultramarine, presents some accessibility challenges, particularly regarding contrast. When using this color for text or user interface elements, it's crucial to ensure sufficient contrast with the background. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is required for normal text and 3:1 for large text. Given its dark nature, Ultramarine necessitates a very light background color to meet these standards. Failure to do so can result in readability issues, especially for users with visual impairments. Tools like contrast checkers can help evaluate and adjust color combinations to comply with accessibility standards, promoting inclusivity and usability for all users.
Shades
Digital Color Formats
Alternative colors
A slightly lighter shade of blue that maintains the richness of Ultramarine while offering better contrast against darker backgrounds.
A more vibrant blue that can be used as an accent color or for highlights while providing visual interest.
A darker, muted blue for UI or for backgrounds.
Applications
Interior Design
Ultramarine, with its rich and intense hue, can be used for creating a sophisticated and calming atmosphere in interior design. It works well in bedrooms, studies, or living rooms when paired with neutral colors like white, beige, or gray. Accent pieces in gold or brass can add a touch of luxury. The color evokes a sense of depth and tranquility, making it suitable for spaces where relaxation and focus are desired. Walls painted in Ultramarine can serve as a dramatic backdrop for artwork or furniture, highlighting their details and textures.
Web Development
In web development, Ultramarine can be employed to establish a sense of trust and authority, which makes it ideal for sites of business, educational institutions, and government agencies. It could function as a primary color for buttons, headings, and navigation bars, or as a secondary color to highlight crucial information. However, its dark nature necessitates careful attention to color contrast to ensure readability. Pair it with light-colored text or backgrounds to maintain optimal accessibility.
Corporate Branding
Ultramarine evokes feelings of confidence, reliability, and sophistication, making it an excellent choice for corporate branding. Businesses in finance, technology, or education can utilize this color to project professionalism and stability. It can be integrated into logos, websites, and marketing materials to create a cohesive brand identity. When combined with complementary colors such as yellow or gold, Ultramarine can create a striking and memorable visual impact that resonates with customers.