Ultramarine
General Information about Ultramarine
Ultramarine, represented by the hex code #150098, is a deep blue color with a rich history. The name "ultramarine" originates from the Latin "ultramarinus," meaning "beyond the sea," as the pigment was originally imported from mines in Afghanistan by sea. This color was highly prized during the Middle Ages and Renaissance, used primarily by painters for depicting the robes of the Virgin Mary. Natural ultramarine was made from the gemstone lapis lazuli, making it one of the most expensive pigments available. Today, synthetic ultramarine is widely available, offering the same vibrant hue at a more affordable cost. It's known for its exceptional lightfastness and stability.
The color #150098, a deep ultramarine, presents accessibility challenges, particularly regarding color contrast. When used for text, it's crucial to pair it with a light color for the background to ensure readability. A contrast ratio of at least 4.5:1 is recommended for small text and 3:1 for large text to meet WCAG (Web Content Accessibility Guidelines) AA standards. Using online contrast checkers can help verify compliance. Avoid using this color for essential information or interactive elements without careful consideration of its contrast against the surrounding colors. When paired with a dark background, it can cause eye strain. Consider using a lighter tint of ultramarine or another contrasting color for improved accessibility for users with visual impairments or color blindness.
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Alternative colors
Applications
Branding
Ultramarine, with its rich and profound depth, finds extensive use in branding strategies aimed at conveying sophistication, trustworthiness, and stability. This color is often selected by financial institutions, technology firms, and corporate entities seeking to project an image of reliability and competence. It can be strategically employed in logos, website designs, and marketing materials to instill confidence and establish a strong brand presence that resonates with clients and stakeholders alike.
Interior Design
In interior design, ultramarine serves as a captivating accent color, adding a touch of elegance and drama to any space. Whether used on a feature wall, in decorative accessories, or as upholstery for furniture, this color creates a focal point that draws the eye and enhances the overall aesthetic. Ultramarine pairs beautifully with neutral tones, such as white, gray, or beige, allowing it to stand out while maintaining a sense of balance and harmony within the room. It is suitable for both residential and commercial interiors.
Fashion
Ultramarine stands as a timeless favorite in the world of fashion, lending itself to both classic and contemporary styles. From elegant evening gowns to casual denim pieces, this color exudes a sense of sophistication and versatility. Ultramarine garments can be accessorized with gold or silver jewelry to enhance their richness, or paired with complementary colors like yellow or orange for a bolder, more daring look. It's suitable for all seasons and occasions.