Tory Blue
General Information about Tory Blue
The hexadecimal color code #144FB6 represents a shade of blue known as Tory Blue. It is composed of 7.84% red, 31% green, and 71.37% blue. In the RGB color model, this translates to R:20, G:79, B:182. Tory Blue evokes feelings of trust, stability, and intelligence, making it a popular choice for corporate branding and websites. This color leans towards the cooler side of the spectrum and possesses a certain depth that distinguishes it from lighter blues. It is often associated with professionalism and reliability, characteristics that are highly valued in various industries. The color is named after the Tory party and can be used in a variety of contexts.
The color #144FB6, also known as Tory Blue, presents certain accessibility considerations, especially in web design. Its contrast ratio against white (#FFFFFF) is approximately 4.3:1, which barely meets the WCAG 2.1 AA standard for normal text. However, it falls short of the AAA standard and might not be sufficient for users with moderate visual impairments. When using Tory Blue for text, it's crucial to pair it with a very light background to ensure readability. Using it for smaller text sizes or important interactive elements should be carefully evaluated. Conversely, when used for larger text or purely decorative elements, the contrast requirements are less stringent. Always testing the color combination with accessibility tools and gathering user feedback is recommended to guarantee optimal viewing experiences for all users. Ensure the adjacent colors meet the correct contrast ratios as defined by WCAG to ensure an accessible design.
Shades
Digital Color Formats
Alternative colors
- #4287f5
A lighter shade of blue that provides better contrast against dark backgrounds, enhancing readability and accessibility.
- #0d2e63
A darker shade of blue, suitable for backgrounds or elements where a stronger visual presence is desired while maintaining a sense of depth.
- #2e5cb3
This color offers a similar blue tone but with a more muted, sophisticated feel.
Applications
Web Design
Tory Blue is often used in website headers and navigation bars to create a professional and trustworthy feel. Its depth conveys stability and reliability, making it suitable for financial institutions and corporate websites. This color can also be effective for call-to-action buttons and highlighted links, drawing the user's eye to important interactive elements. However, careful consideration should be given to the color's accessibility when using it for text, ensuring sufficient contrast against the background.
Branding
In branding, Tory Blue can establish a sense of authority and dependability. It's frequently chosen for logos and marketing materials of companies wanting to project an image of strength and integrity. Its versatility allows it to be paired with various other colors to create different moods and effects. For example, it can be combined with lighter shades of blue for a calming effect or with vibrant yellows and oranges for a more energetic feel. Using Tory Blue in branding helps create a recognizable and memorable visual identity.
Fashion and Interior Design
In the fashion and interior design industries, Tory Blue can be used in a variety of contexts. In clothing, it is often used to add a sophisticated touch to formal wear or to create a classic nautical look when paired with white and red. In interior design, it can be used as an accent color to bring a sense of calmness and elegance to a room. It works well with natural materials like wood and stone, enhancing the space's overall aesthetic.