Te Papa Green
General Information
The hex color #144941, also known as Te Papa Green, is a dark, muted shade of green. In the RGB color model, it is composed of 8.24% red, 28.63% green, and 25.49% blue. In the CMYK color model, used in printing, it consists of 71.2% cyan, 0% magenta, 11.0% yellow, and 71.4% black. This color is often associated with nature, tranquility, and stability, making it a popular choice for designs seeking to evoke a sense of calm and reliability. Its muted tone makes it versatile for use in various applications, from web design to branding. The name 'Te Papa Green' suggests a connection to the natural landscape, further enhancing its appeal for environmentally conscious designs.
The hex color #144941, also known as Te Papa Green, offers moderate accessibility. Its contrast ratio against pure white (#FFFFFF) is approximately 4.6:1, which meets the WCAG AA standard for normal text but falls short of the AAA standard. For larger text (14pt bold or 18pt regular), it meets the AA standard. When paired with black (#000000), the contrast ratio improves significantly, easily meeting both AA and AAA standards. Therefore, for optimal accessibility, it is advisable to use #144941 with darker backgrounds or to increase the font size when using it with lighter backgrounds. Also, ensure sufficient spacing and clear typography to improve readability for users with visual impairments. Consider providing alternative text descriptions for any graphical elements using this color to aid users with screen readers.
Shades
Digital Color Formats
Alternative colors
- #2e8b57
A slightly lighter shade of green that provides better contrast against white backgrounds, improving readability and accessibility.
- #003300
A darker shade for improved contrast when used as text on light backgrounds, ensuring compliance with accessibility guidelines.
- #8fbc8f
A muted green, evoking a similar natural feel, but providing a softer aesthetic for backgrounds or less critical visual elements.
Applications
Eco-Friendly Website Design
Te Papa Green, with its earthy and calming tone, is excellently suited for website designs focusing on environmental themes, sustainable practices, or natural products. Its subtle sophistication works well for creating a trustworthy and organic feel. It can be used for website backgrounds, headers, or as an accent color to highlight important information. Complementary colors like light beige or muted orange can be used to create a balanced and inviting user experience. Use in combination with clear and legible typography will enhance the site's usability.
Organic Product Packaging
This color is perfect for creating packaging designs for organic food products, herbal remedies, or natural cosmetics. Its connection to nature will reassure customers about the purity and health benefits of the product. It can be combined with kraft paper textures or minimalist designs to enhance the eco-friendly aesthetic. The color can be used for labels, boxes, and promotional materials, creating a cohesive and appealing brand identity. To attract consumer attention, it can be used in combination with gold accents.
Nature-Inspired Interior Design
The hex color #144941 can be incorporated into interior design to bring a sense of nature indoors. It can be used as an accent wall color in living rooms or bedrooms, or as a primary color in studies or home offices to create a calm and focused environment. Combine it with natural materials such as wood, stone, and linen to enhance its organic feel. Incorporate plants and natural light to further amplify the calming effect. Use #144941 with neutral colors to create a balanced and sophisticated aesthetic.