Te Papa Green
General Information about Te Papa Green
The hex color #14453F, also known as Te Papa Green, is a dark shade of green that evokes feelings of nature, tranquility, and sophistication. It is a blend of green and black, giving it a muted and earthy quality. In the RGB color model, it is composed of 8.24% red, 27.06% green, and 24.71% blue. The color is named after the Museum of New Zealand Te Papa Tongarewa, likely reflecting the museum's association with natural history and cultural heritage. Te Papa Green is often associated with reliability, growth, and harmony, making it suitable for representing brands or concepts that align with these values. It is not a very common color, which makes it memorable.
The color #14453F, also known as Te Papa Green, presents some accessibility challenges. Its dark hue results in a low contrast ratio against a standard white background, which can make text or UI elements difficult to read for users with visual impairments. According to WCAG guidelines, the contrast ratio should be at least 4.5:1 for normal text and 3:1 for large text (14pt bold or 18pt regular) to meet AA compliance. Testing the contrast ratio of #14453F against different background colors is crucial. If the contrast is insufficient, consider using lighter shades of green or pairing it with a very light background color to improve readability. Additionally, avoid using this color alone to convey important information; always provide supplementary cues like text labels or icons to ensure inclusivity.
Shades
Digital Color Formats
Alternative colors
Applications
Website Design
Te Papa Green can be used as a background color for website headers or footers to create a natural and calming feel. Its muted tone works well for sites related to nature, sustainability, or environmental conservation. It can also be used for button hovers to give the button a discrete change of color.
Interior Design
This color can be incorporated into interior design as an accent wall color in living rooms or bedrooms to bring a touch of the outdoors inside. It pairs well with natural materials like wood and stone, enhancing a biophilic design approach. You can use it also for a painting or furniture like chairs or cupboards.
Branding
Use Te Papa Green as the primary color in branding materials for eco-friendly businesses to communicate a sense of responsibility and environmental awareness. It is very suitable for logos, business cards, and marketing brochures to build trust and credibility with customers.