Te Papa Green

General Information

The hex color #144243, often referred to as "Te Papa Green," is a dark, muted shade of green with subtle earthy undertones. In the RGB color model, it is composed of 8.24% red, 25.88% green, and 26.27% blue. This color is frequently associated with nature, tranquility, and stability, making it a popular choice for designs that aim to evoke a sense of calm and reliability. It is commonly used in branding, web design, and interior decor to create a sophisticated and grounded aesthetic. Its subdued nature makes it versatile and suitable for various applications, ranging from corporate environments to creative projects. Te Papa Green can add a touch of elegance and natural harmony to any visual composition.

The hex color #144243, also known as Te Papa Green, presents some accessibility challenges, especially when used for text. Its relatively low lightness value means that it requires careful consideration of contrast ratios. To ensure readability, it's crucial to pair this color with lighter background colors or text. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text according to WCAG guidelines. Tools like contrast checkers can help evaluate the contrast ratio between #144243 and other colors. When using this color for interactive elements, sufficient contrast is crucial for users with visual impairments to easily identify and interact with those elements. Providing alternative styling options, such as high-contrast mode, can further improve accessibility.

Shades

Digital Color Formats

Alternative colors

Applications

• Environmental Website Design

  Te Papa Green can be used as the primary color for websites focusing on environmental themes or eco-friendly products. Its natural and earthy tone evokes feelings of sustainability and growth, aligning well with brands that promote ecological awareness. The color can be applied to website backgrounds, headers, and buttons to create a cohesive and inviting user experience. Furthermore, it serves well for graphical elements such as icons and illustrations related to nature and conservation. Its suitability is especially evident in content that includes plant life, outdoor settings, and the promotion of ecological balance, effectively engaging with an audience who value sustainability.

• Nature-Inspired Interior Design

  This color can be used in interior design to create a calming and nature-inspired space. It works well as an accent wall color or for furniture upholstery, bringing a touch of the outdoors inside. Paired with natural materials like wood and stone, it enhances the sense of tranquility and connection to nature. Accents of Te Papa Green can be incorporated through decorative elements like cushions, throws, or artwork. Its versatile application extends to different rooms, including living rooms, bedrooms, and studies, creating a harmonious and relaxing atmosphere, particularly in spaces that prioritize relaxation and mindfulness.

• Sustainable Fashion

  In fashion, Te Papa Green can be used for clothing and accessories that evoke a sense of nature and tranquility. Consider garments like flowy dresses, casual shirts, or outerwear. It can also appear on accessories like scarves, bags, and jewelry. The color pairs well with neutral tones like beige, cream, and brown, as well as complementary colors like terracotta and mustard yellow, creating earthy and stylish outfits. This makes it suitable for brands targeting customers interested in sustainable and nature-inspired fashion trends, providing a balanced look for everyday wear or special events, while appealing to a market that values both aesthetics and environmental consciousness.

Complementary color

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