Ultramarine

General Information about #140DA7

The hex color code #140DA7 represents a deep shade of ultramarine blue. It is composed of 7.8% red, 5.5% green, and 65.5% blue. In the RGB color model, this translates to the values R:20, G:13, B:167. In the CMYK color model, it consists of 88% cyan, 92% magenta, 0% yellow, and 35% black. Ultramarine, historically derived from the precious mineral lapis lazuli, is known for its rich and intense blue hue. In color psychology, ultramarine is often associated with feelings of depth, stability, trust, and intelligence. It is frequently used in branding and design to convey a sense of authority, sophistication, and professionalism. Due to its high blue component, #140DA7 can evoke a sense of calmness and tranquility, making it suitable for environments where relaxation or focus is desired.

The color #140DA7, a deep ultramarine, presents accessibility challenges, particularly concerning color contrast. When used as a foreground color, it requires a very light background to meet WCAG (Web Content Accessibility Guidelines) standards for readability. A contrast ratio of at least 4.5:1 is recommended for standard text and 3:1 for large text. Using this color for text on a dark or moderately colored background would make it difficult for users with visual impairments to read the content. Similarly, using it as a background color requires light foreground elements to ensure sufficient contrast. When using #140DA7 in web design, consider using a color contrast checker to verify accessibility and provide alternative high-contrast themes or color palettes to ensure an inclusive user experience. Careful consideration should also be given to users with color blindness, as this color may not be easily distinguishable from other blues or purples. To improve accessibility, consider using a lighter tint of the color or pairing it with high-contrast accents.

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Alternative colors

Applications

• Web Design

  In web design, #140DA7 can be used for creating a sophisticated and professional aesthetic, particularly in industries like finance, technology, or education. It can be effectively used for primary buttons, navigation bars, or section headers to draw attention and create a sense of trust and authority. However, its deep saturation necessitates careful consideration of its contrast with surrounding elements to ensure readability and accessibility. Additionally, #140DA7 can be incorporated into website illustrations and graphics as an accent color, adding depth and visual interest without overwhelming the design. Its use should be balanced with lighter, complementary colors to maintain visual harmony and prevent eye strain.

• Fashion

  In fashion, ultramarine (#140DA7) adds an air of sophistication and boldness to garments. It can be used for statement pieces like dresses or jackets, creating a striking visual impact. This color also works well as an accent in accessories such as scarves or handbags, complementing neutral outfits and adding a pop of color. In makeup, ultramarine can be used in eyeshadows or eyeliners for a dramatic, eye-catching effect, suitable for evening wear or special occasions. Its deep hue pairs beautifully with metallic accents like gold or silver, enhancing its luxurious appeal and making it a versatile choice for both classic and contemporary styles.

• Interior Design

  In interior design, #140DA7 can be used as an accent wall color in living rooms or bedrooms to create a calming yet sophisticated atmosphere. This deep hue pairs well with neutral tones such as white, gray, and beige, providing a balanced and elegant look. Ultramarine can also be incorporated into decorative elements like cushions, curtains, or rugs to add a pop of color to a room. It's particularly effective in studies or home offices, where its calming properties can enhance focus and productivity. When using #140DA7, ensure adequate lighting to prevent the room from feeling too dark, and balance it with lighter elements to maintain a sense of spaciousness.

Complementary color

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