Ultramarine
General Information about Ultramarine (#140B99)
The hex color code #140B99, commonly referred to as Ultramarine, is a deep and intense shade of blue. It is composed of 7.84% red, 4.31% green, and 60% blue. In the RGB color model, it is represented as (20, 11, 153). Ultramarine has a strong presence in art history, originally derived from the precious mineral lapis lazuli. Its rich and vibrant hue made it highly valued by artists throughout the centuries. Today, it is synthetically produced but retains its association with luxury and sophistication. In web design, Ultramarine can be used to evoke feelings of trust, intelligence, and stability. However, care should be taken to ensure sufficient contrast with text and other elements for accessibility.
The hex color #140b99, also known as Ultramarine, presents significant accessibility challenges, particularly in web design. Its dark hue results in very low contrast against light backgrounds, potentially making text or interactive elements illegible for users with visual impairments. According to WCAG guidelines, sufficient contrast is crucial for readability. To improve accessibility, it's recommended to pair #140b99 with very light colors like #ffffff (white) or #f0f0f0 (light gray). Using color contrast checkers is essential to ensure compliance with accessibility standards. Avoid using this color for critical information or interactive elements without careful consideration of contrast ratios. Also, provide alternative cues besides color to convey meaning, such as text labels or icons.
Shades
Digital Color Formats
Alternative colors
- #4169e1
A lighter shade of blue that offers better contrast against white backgrounds, making it more accessible for users with visual impairments.
- #36454f
A dark gray that can provide a sophisticated look while maintaining acceptable contrast ratios when used with lighter text colors.
- #007bff
A vibrant blue that's easier to see than pure Ultramarine, thus enhancing readability and user experience.
Applications
Branding and Corporate Identity
Ultramarine, with its depth and richness, is perfectly suited for branding elements seeking to convey sophistication and trustworthiness. Its use in logos, website headers, and marketing materials can evoke a sense of professionalism and stability. When used thoughtfully, Ultramarine can create a memorable and lasting impression, setting a brand apart as reliable and distinguished within its industry. This color can also be used as an accent color to add depth and dimension to the overall brand identity.
UI Design for Productivity Apps
Ultramarine's inherent calming and reflective qualities make it an excellent choice for user interface design in applications focused on productivity or mindfulness. Used as a background color or for key interface elements, it fosters an environment conducive to concentration and problem-solving. Furthermore, its association with trust and stability can enhance the user's confidence in the application, leading to a more positive user experience. Incorporate it with brighter accents to guide user attention.
Interior Design Accent
In the realm of interior design, Ultramarine can be used to create a statement wall in a living room or bedroom, providing a focal point that adds depth and character to the space. The color's ability to evoke feelings of calmness and sophistication makes it a perfect choice for creating a relaxing and inviting atmosphere. Accessorize with lighter colors to balance the space.