Ultramarine
About Ultramarine (#140794)
The hexadecimal color #140794 represents a deep shade of ultramarine, a color traditionally associated with royalty, wisdom, and spirituality. It is composed of 8% red, 3% green, and 58% blue. In the RGB color model, it signifies a strong dominance of blue. Ultramarine's rich history dates back to ancient times when it was derived from the precious gemstone lapis lazuli. Due to its rarity and cost, it was highly valued and reserved for the most important artistic works. Today, synthetic ultramarine is readily available, making it a popular choice in various applications, from digital design to paint manufacturing. Its depth and intensity make it a versatile color for creating dramatic effects and conveying a sense of authority and sophistication.
The color #140794, a deep ultramarine, presents several accessibility considerations for web development. Due to its low luminance, it offers poor contrast against white backgrounds, failing WCAG standards for normal text. To improve accessibility, it's crucial to use this color with lighter backgrounds or complementary colors that provide sufficient contrast. When using this color for text or interactive elements, ensure the contrast ratio meets at least 4.5:1 for normal text and 3:1 for large text. Consider using tools like contrast checkers to verify compliance. Additionally, avoid relying solely on color to convey information; use text labels or icons to ensure users with visual impairments can understand the content. Providing alternative high-contrast themes or allowing users to customize colors can further enhance accessibility.
Shades
Digital Color Formats
Alternative colors
Applications
Corporate Branding
Ultramarine, like #140794, is a classic choice for branding, particularly for companies aiming to project sophistication and trust. Its depth evokes feelings of stability and confidence, making it suitable for financial institutions or tech companies. In website design, it can be used for headers, navigation bars, and call-to-action buttons to draw attention. However, balance is key; excessive use can be overwhelming. It pairs well with lighter shades of blue or neutral colors to create a professional and engaging user experience.
Fashion and Interior Design
In fashion, ultramarine adds a touch of elegance and can be used for evening wear or accessories. Imagine a silk scarf in this shade or a statement handbag. The deep blue complements many skin tones and works well with both cool and warm color palettes. It can be paired with gold or silver jewelry for a luxurious effect or with neutral tones for a more understated look. Interior designers also appreciate ultramarine for creating a sophisticated and calming atmosphere in bedrooms or living rooms, often using it as an accent color for walls or furniture.
Web Development
In web development, #140794 can be used to create a sense of sophistication and authority, perfect for websites that want to be perceived as knowledgeable and credible. It can be used as the primary color for headings and accents, paired with lighter and more neutral tones to ensure readability and contrast. This color is particularly effective for institutions that deal with knowledge and intelligence, such as universities, schools or research facilities.