Ultramarine
About Ultramarine
Ultramarine, represented by the hexadecimal color code #1406AE, is a deep, intense blue hue that evokes feelings of serenity, depth, and sophistication. Historically, ultramarine pigment was derived from lapis lazuli, a rare and valuable stone, making it highly prized by artists. Today, synthetic ultramarine is readily available, allowing for its widespread use in various applications. In color psychology, blue is often associated with trust, stability, and intelligence, making ultramarine a popular choice for branding and design projects aiming to convey these qualities. Its high saturation and low luminance create a visually striking color that can be both calming and commanding.
The color #1406AE, a deep ultramarine, presents significant accessibility challenges, especially in web design. Its low luminance of 3.1 cd/m2 fails to meet WCAG contrast ratio guidelines when paired with standard white text. Consequently, individuals with visual impairments will struggle to discern content, leading to a poor user experience. To enhance accessibility, consider using lighter text colors like #FFFFFF or #FAF9F6 to achieve a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text. Alternatively, employing this color as a background with brighter foreground elements can improve readability. Tools such as contrast checkers are invaluable in verifying compliance and ensuring inclusivity for all users. Furthermore, providing text alternatives for visual elements is crucial.
Shades
Digital Color Formats
Alternative colors
A lighter shade of blue that still provides a sense of depth but with improved contrast for text.
A slightly desaturated blue that offers a more muted and subtle aesthetic while maintaining readability.
Using this deep purple can bring a similar feel while being a little bit closer to red and balancing the design.
Applications
Web Design for Impact
Ultramarine (#1406AE) can be used to create a striking visual impact, especially when contrasted with lighter, complementary colors. In web design, it can serve as a background for hero sections or calls-to-action, drawing the user's eye and conveying a sense of sophistication. The color's depth is ideal for websites related to technology, finance, or education, lending an air of authority and trustworthiness. However, due to its low luminance, careful consideration should be given to text legibility by using high-contrast text.
Fashion and Apparel
In the fashion industry, ultramarine is a bold and versatile color that can be used to create eye-catching designs. It can be incorporated into garments, accessories, or even footwear, adding a touch of elegance and sophistication. Ultramarine pairs well with neutrals like white, gray, and black, as well as other vibrant colors like gold and red. This color's richness makes it suitable for both casual and formal wear, offering endless possibilities for creative expression.
Interior Accents
Ultramarine can be utilized as an accent color in interior design to bring a sense of depth, tranquility, and luxury to a space. It can be incorporated into decorative pillows, throws, artwork, or even accent walls, adding a pop of color and visual interest. The color pairs well with both warm and cool tones, making it a versatile choice for various interior design styles. When used sparingly, ultramarine can create a calming and inviting atmosphere.