Ultramarine
About Ultramarine
Ultramarine, represented by the hexadecimal color code #140695, is a deep and intense shade of blue, historically derived from the precious mineral lapis lazuli. The name "ultramarine" literally means "beyond the sea," reflecting its origins as a pigment imported to Europe from distant lands. In color theory, ultramarine is considered a cool color, often associated with depth, stability, and intelligence. It carries a sense of sophistication and formality, making it a popular choice in various applications, from art and design to branding and fashion. Its rich hue can evoke feelings of calmness and serenity, while its intensity can also command attention and create a sense of drama. It is known to be a secondary basecolor.
The hex color #140695, a deep ultramarine, presents several accessibility considerations for web developers. Its dark hue results in a low luminance value, meaning it requires careful pairing with text and other foreground elements to ensure sufficient contrast. According to WCAG guidelines, a contrast ratio of at least 4.5:1 is recommended for normal text and 3:1 for large text. Therefore, using white or very light colors for text on a #140695 background is advisable. Furthermore, developers should avoid using this color for essential visual elements without providing alternative cues, such as labels or icons, as users with color vision deficiencies may struggle to distinguish it from other dark shades. Thoughtful consideration of colorblindness simulations during the design process can help identify and mitigate potential accessibility issues. The color should not be used as the sole indicator of important information such as status or error messages.
Shades
Digital Color Formats
Alternative colors
Applications
Website Headers and UI Elements
Ultramarine, with its depth and richness, makes a sophisticated choice for website headers and footers. It provides a visually appealing anchor for the page and can create a sense of trust and reliability. In user interfaces, it can be used to highlight primary action buttons or navigation elements, guiding users through the site experience. However, it's important to use it sparingly, as too much of this intense color can become overwhelming. Consider pairing it with neutral colors like white or light gray to balance its intensity and ensure readability. The color also works well for loading bars.
Cosmetics Packaging and Products
Ultramarine's association with royalty and elegance makes it a popular choice in the beauty industry, particularly for packaging high-end cosmetics or skincare products. It can evoke a sense of luxury and sophistication, attracting customers seeking premium products. The color is often used for eye shadows, eyeliners, and nail polishes, offering a dramatic and alluring look. When used in marketing materials, it can convey a sense of quality and prestige, enhancing the brand's overall image and differentiating it from competitors. The dark color provides a good canvas for metallic colors such as gold and silver.
Fashion and Interior Design Accent
Ultramarine can be used as an accent color in fashion, especially in formal wear or evening gowns. It's a bold statement color that exudes confidence and sophistication. When paired with neutral colors like black, gray, or white, it can create a striking and memorable look. The color is often used in accessories such as scarves, handbags, or jewelry to add a pop of color to an outfit. In interior design, ultramarine can be used as a statement wall color or in furniture to create a luxurious and dramatic effect. It is best combined with lighter and/or warm colors.